Weekend Digital Marketing Training in Cincinnati| SEO, Google Ads

Weekend Digital Marketing Training in Cincinnati| SEO, Google Ads
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From Sat 28 March 2020 to Sun 26 April 2020
From Saturday 28 March 2020 to Sunday 26 April 2020
8:00 AM - 10:00 AM
Ended

Digital Marketing Training Course Overview

Digital Marketing training course will be provided for a total duration of 20 hours spread across 5 weekends by our highly professional Digital Marketing trainers.

This Digital Marketing training course will cover SEO, Google Ads, Facebook Marketing, Twitter Marketing, Video Marketing, LinkedIn Marketing, Quora Marketing , Email Marketing, Content Marketing, Affiliate Marketing, Analytics and more.

Course Schedule

  • 5 weekends, 10 sessions, 20 hours – Every Saturday & Sunday
  • 8:00 AM to 10:00 AM US PT (US Pacific Time)
  • March 28, 2020 - April 26, 2020 US Pacific Time
  • The course will be taught in English
  • A Webinar link will be sent to the attendees to join the meeting
  • Class Schedule date and time will be sent to the attendees
  • Check your local time & date

Course Objectives

  • Comprehensive knowledge of Digital marketing Modules
  • Learn about how SEO works
  • Learn about how to create Google Ads campaigns & monitor
  • Learn about how to create Social Media campaigns & monitor
  • Google Analytics
  • Learn about Digital marketing tools and technologies
  • Learn about branding and sales
  • Reporting and tracking Metrics.

Who Should Attend?

  • Beginners
  • Marketing Professionals
  • Small Business Owners
  • Prerequisites
  • Fundamentals of Marketing Knowledge
  • Basic Computer knowledge
  • Internet Browsing

Digital Marketing Course Curriculum

1. Introduction of Digital Marketing

  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms
  • Traditional Vs. Digital Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns

2. Website Designing with WordPress

  • What is Website?
  • What is Domain Name
  • Types of Domains
  • Domain name suggestions
  • Premium Domains
  • Register a Domain Name
  • Web Hosting Concepts
  • Domain/Hosting Business
  • Types of Websites
  • HTML, CSS and Javascript
  • Popular CMS
  • What is WordPress
  • Benefits of using WP
  • WordPress Installation
  • Admin Interface Basics
  • Default Settings in WP
  • Types of Themes
  • Theme Settings and Customization
  • Managing Themes
  • Content management in WP
  • Categories, Tags and Posts
  • Pages and Sub Pages
  • Custom Content Types
  • Adding a menu to the website
  • Plugins and Widgets
  • Using Plugins in Site
  • Adding widgets to the website
  • The Best Plugins in WP
  • Practical WordPress Project Example

3. Fundamentals of Search Engines

  • Fundamentals of SEO
  • How the search engine works?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Major & Minor Algorithm Updates
  • Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
  • Recent Changes in Search Algorithms

4. Keyword Research & Competition Analysis

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis
  • Product/Services Categorization
  • Google Keyword Planner Tool
  • In-depth Analysis with Keyword Planner
  • Other Keyword Tools
  • Competition Analysis
  • Manual Competition Analysis
  • Paid Competition Analysis tools
  • Finalizing the Keywords List

5. On Page Optimization

  • Introduction to On page
  • On page Analysis Methodology
  • Fundamental On-page Factors
  • Domain name in SEO
  • Importance of HTTPS
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Heading optimization
  • Internal Links
  • Image Optimization
  • Social Signals & Footer

6. Technical On Page SEO

  • Website Speed Optimization
  • Speed Analysis Tools
  • Sitemaps Generation
  • Robots.txt File
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • New Updates in On page.
  • Google Search Console
  • What is Search Console
  • Features of Search Console
  • Site Verification Process
  • Location Targeting
  • Search Performance Tool
  • Link Analysis Tool
  • Manual Actions
  • Sitemaps Tool
  • Fetch as Google Tool
  • Crawl Errors Analysis
  • The Latest updates in Search Console

7. Off Page Optimization (Link Building)

  • Introduction to Off page (Link Building)
  • Link Building Guidelines
  • Types of Backlinks • Link Analysis Tools
  • Directory Submissions
  • Local Business Submission
  • Classified Posting
  • Q & A Backlinks
  • Blogging & Blog Comments
  • Guest Blogging
  • Press Release
  • Document Sharing
  • Other Advanced Strategies

8. Local SEO Strategies

  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Optimizing the GMB Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Google My Business Analytics

9. Recovery Process & Reporting

  • Algorithm Recovery Process
  • Types of Penalties
  • Manual Actions
  • Apply for Reconsideration
  • Algorithm Update Recovery Method
  • Compare the Before/After date
  • Panda recovery process
  • Penguin recovery process
  • Mobile friendly update
  • How to use DisAvow Tool
  • Reports Analysis
  • Google Analytics Reports
  • Search Console Reports
  • Website Position Analysis
  • Website Monthly Reports
  • Backlinks Reports
  • Paid Tools for monitoring.

10. Google Ads - Pay Per Click (PPC) Campaign

  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  • Keyword Match Types
  • Keyword Research Tools
  • Ad Formats & Guidelines
  • Ad Extensions
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Actual CPC Calculation
  • Types of CPC’s
  • Bidding strategies
  • What is Conversion?
  • Implementing conversion tracking
  • Calculating ROI
  • What is DSA ?
  • Create a DSA Campaign?
  • Segments and Filters
  • Search Terms and Ad Auctions
  • Customization Tools
  • Generating Reports
  • Google Ads Express
  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports

11. Display Advertising & Re-marketing

  • Display Ads
  • What is Display Advertising
  • How Display Ads Works
  • Creating a Display Campaign
  • Bidding Strategies
  • Targeting Option in Display Network
  • Exclusion options
  • Ad Formats and Sizes
  • Conversion Tracking
  • Display campaign reporting
  • Re-marketing Campaign
  • What is Re-marketing?
  • Benefits of Re-marketing Strategy
  • Types of Re-marketing Audience
  • Building Re-marketing List
  • Building Custom Audience List
  • Creating Re-marketing Campaign
  • Re-marketing Ads Design
  • Dynamic Ads
  • Re-marketing Lists for Search Ads (RLSA)

12. Google Shopping Campaign

  • What is Shopping Campaign
  • Google Merchant Center account
  • Creating Business Store
  • Types of Product Feeds
  • Product Feed Properties
  • Dynamic Product Feeds
  • Creating a Shopping Campaign
  • Defining Product Groups
  • Monitoring Campaign
  • Reports of Shopping Campaign

13. Mobile Marketing Strategies

  • State of Mobile Usage
  • Benefits of Mobile Marketing
  • Mobile Marketing Goals
  • App Creation Strategy
  • App Optimization Service (AOS)
  • Universal App Campaign
  • Call Only Campaign
  • Conversion Tracking
  • Reporting in Mobile Ads

14. YouTube Ads (Video Marketing) & Advanced Features

  • Importance of Video Marketing
  • Types of YouTube Ads
  • Location Targeting
  • Bidding Strategies
  • Automatic Targeting
  • Ad groups Setup
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Ads Cost Options
  • Measuring the Results of Campaign
  • Conversion Tracking
  • Advanced Features
  • Google Account Access
  • Access Levels
  • My Client Centre (MCC)
  • Google Ads Editor
  • Export / Import Details
  • Shared Library Features

15. Introduction To Bing Ads

  • Introduction to Bing Ads
  • Creating Bing Ads Account
  • Bing Ads Campaign
  • Exporting the Campaigns
  • Generating Reports
  • Bing Ads Certification

16. Facebook Marketing & Advertising

  • Introduction to SMM
  • What is Social Media?
  • Benefits of using SMM
  • Social Media Statistics
  • Goals of Social Media Marketing
  • Facebook Marketing
  • Types of Facebook Account
  • Personal Account Setup
  • Facebook business page setup
  • Types of Business pages
  • Cover Photo/Video Design
  • Page Settings & Options
  • How to Increase Facebook Likes
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Examples of Creative Posts
  • Designing FB Posts
  • User engagement metrics
  • Facebook Insights
  • Facebook Groups
  • Facebook Apps
  • Facebook Advertising
  • What is Facebook Ads
  • Types of Objectives
  • Popular Ads Campaigns
  • Defining Target Audience
  • Types of Targeting
  • Bidding & Budget Settings
  • Types of Ads
  • Designing FB Ads
  • Setup of Facebook Pixel
  • Conversion Tracking Pixel
  • Re-marketing Strategy
  • Reports & Analytics

17. Twitter Marketing & Ads

  • Twitter Marketing
  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Customizing the profile
  • Profile Photo & Header Image
  • Types of Tweets
  • Content strategy for Twitter
  • How to increase Followers
  • Post your First Tweet
  • Analysis of Big Brands
  • What is Hash Tag?
  • Hashtags and its uses
  • How to use Trending #Tags
  • Tools for Twitter marketing
  • Twitter Analytics
  • Twitter Ads
  • Setup Twitter Ads Account
  • Types of Campaign
  • Create your Campaign
  • Followers Campaign
  • Traffic & Conversion Campaign
  • Targeting Options • Bidding & Budget
  • Twitter Ad Format
  • Image Ads • Video Ads
  • Twitter Cards
  • Conversion Tracking
  • Measuring Results (KPI’s)
  • Re-marketing Strategy
  • Targeting Re marketing Audience

18. YouTube Marketing (Video Marketing)

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating Channel in YouTube
  • Customizing the YouTube Channel
  • Types of Video Formats
  • Create video marketing strategy
  • Upload the First Video
  • Video Optimizing Tips
  • Video Settings
  • Cards, End Screens & Sub Titles
  • How to use Playlists
  • YouTube Creator Studio
  • Features of Creator Studio
  • YouTube Analytics
  • Increasing Subscribers
  • Understanding copyrights and spam

19. LinkedIn Marketing & Ads

  • LinkedIn Marketing
  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs on LinkedIn
  • Creating company page
  • Customization of page
  • Posting on LinkedIn Page
  • LinkedIn Ads
  • Why LinkedIn Ads
  • Types of Campaigns
  • Creating a Campaign
  • Bidding & Budget
  • Target Audience Settings
  • Types of Ads
  • Leads Generation Campaign
  • Conversion Tracking
  • Creating a Re-marketing Campaign
  • LinkedIn Ad Reports
  • 20. Instagram Marketing
  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Creating Instagram Account
  • Types of Instagram Accounts
  • Linking Instagram with Facebook
  • Tour of Instagram App
  • What works in Instagram
  • Types of Content (Posts & Stories)
  • Post Designing Tools
  • Stories & Highlights
  • Importance of Hashtags
  • How to use Hashtags
  • Popular Tools for Instagram
  • Engagement Metrics
  • Instagram Analytics
  • Instagram Ads
  • Types of Campaign
  • Creating your Campaign
  • Measuring Results

21. Pinterest Marketing

  • What is Pinterest?
  • Pinterest Statistics
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Types of Accounts
  • Customizing the Profile
  • Pinterest Strategy
  • Boards on Pinterest
  • How to manage boards
  • Pins and Links
  • Generating Engagements
  • How to use InfoGraphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Advertising options on Pinterest

22. Quora Marketing & Advertising

  • Quora Marketing
  • What is Quora?
  • Quora Statistics
  • Benefits of Quora Marketing
  • Top Quora Users & Brands
  • Creating Quora Account (Personal/Company)
  • Optimizing the Quora Profile
  • Following Topics & Users
  • Understanding the Quora Policies
  • How to Answer the Questions
  • Engaging with Users
  • How to Increase Followers
  • Quora KPI’s
  • Quora Stats Tool
  • Quora Ads
  • Creating Quora Ads Account
  • Types of Campaigns
  • Types of Audience Targeting
  • Bidding & Budget Settings
  • Types of Ad Formats
  • Implementing Conversion Tracking
  • Remarketing Integration
  • Types of Remarketing Audience
  • Creating a Remarketing Campaign
  • Measuring Results of Campaign

23. Slideshare Marketing

  • What is Slideshare?
  • Benefits of Slideshare
  • Create Slideshare Account
  • Optimizing the Profile
  • Top Slideshare Profiles
  • Document Creation Strategy
  • Types of Documents
  • Creating Documents
  • Optimizing Document
  • Embedding Documents in Website
  • Engagement Metrics
  • Slideshare Analytics

24. Email Marketing Strategies

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • MailChimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Email Marketing Campaign
  • What is Newsletter
  • Design a Newsletter
  • Analysing Reports of Campaign
  • 25. Online Reputation Management (ORM Strategies)
  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Areas to analyse in ORM • Search Engines • Blogs & Websites • Review Sites • Complaint sites • Social Media
  • Search Engine ORM Strategy
  • Autosuggestion & Related Searches
  • Search Engine Results
  • Image Search Results
  • Blogs & Websites ORM
  • Solutions for external websites
  • Complaint Sites ORM
  • Managing Reviews
  • Popular Review Sources
  • How to get Positive Reviews
  • How to respond to Negative Reviews
  • How to handle Fake Reviews
  • How to Manage Social Media ORM
  • Popular networks for ORM
  • Common ORM Issues
  • How to handle the issues
  • Action Plan for ORM Project
  • Tools for ORM

26. Inbound Marketing Strategies

  • What is Inbound Marketing?
  • Why use inbound marketing
  • Know your Target audience (Buyer Persona) Analysis
  • Stages of Inbound Marketing
  • Types of Content
  • How to generate Ideas.
  • Content Marketing Strategy
  • Lead Generation Technique
  • Landing Page Designing
  • How to Close Customer
  • Customer Delight Stage
  • HubSpot Certification

27. Google Analytics Reports

  • Introduction to Analytics
  • Implementing Analytics Code
  • Setup of Conversion Tracking Code
  • Types of Reports
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversions Reports
  • Google Tag Manager

28. Online Money Making With Google Adsense

  • What is Google AdSense
  • How is Works?
  • Top AdSense Earners [Global / India]
  • AdSense Guidelines
  • Finding the Niche
  • Important Factors for AdSense Success
  • Types of AdSense Account
  • Applying for New Account
  • Create you first Ad
  • Ad Formats and Sizes
  • Bidding Models
  • Best Practices for Ads
  • Integrating Ads in Site
  • Blocking Sites & Categories
  • Reports Analysis
  • AdSense Optimization Tips

29. Money Making with Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate marketing works
  • Types of Affiliate Networks
  • Top Affiliate Marketing networks
  • Affiliate marketing payment models
  • How to Find Profitable Niche
  • Develop your Affiliate Website/App/Property
  • Apply for Affiliate Marketing network
  • Amazon Affiliate Network
  • Integrating Amazon Products
  • How to promote Affiliate Products
  • Measuring Results on Affiliate sites

30. How To Do Freelance Projects (Freelancing Concepts)

  • What is Freelancing?
  • How does freelancing works ?
  • Offline Freelancing Business
  • Registering Company
  • Initial Business Guidelines
  • Documentation & Quotes
  • How to manage clients
  • Online Freelancing networks
  • Create a Profile in Fiverr.com
  • Optimizing your Profile
  • Create your Gig
  • Types of Gigs
  • Optimizing the Gigs
  • How to Price your Gigs
  • How to bid on projects
  • How to handle the clients
  • Project management tools
  • Asking for reviews from clients

31. Money Making With YouTube Monetization

  • What is YouTube Monetization?
  • What is YPP?
  • Eligibility Criteria for YPP
  • Most Popular Niches in YouTube
  • Top YouTube Channels
  • How to Select Niche
  • Types of Video Content
  • Guidelines for YouTube Publishers
  • How to apply for Adsense
  • Checking Advertising Revenue in YouTube
  • Reports in Google AdSense
  • Optimizing for YouTube Revenue

32. 10+ Course Certifications

  • Google Ads Fundamentals
  • Google Search Advanced
  • Google Shopping Certification
  • Google Display Certification
  • Google Video Certification
  • Google Analytics Certification
  • Bing Ads Certification
  • Facebook Blueprint Certification
  • HubSpot Certification.

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