Twin Cities Women in Digital - Marketing & Mimosas

Join us for the Twin Cities Women in Digital Annual Meeting on June 21, 2018!

How to Use Data to Find the Right Audience for your Marketing Campaigns

As digital marketers, we are at a pivotal time where we have access to massive amounts of data to effectively and efficiently deliver our campaigns to the right consumer at the right time. With that data comes great responsibility. In light of the data headaches coming out of Facebook, marketers are scrambling to adjust their paid social strategies in a shifting landscape. Learn with us about effective data segmentation and audience targeting - and how to maintain a competitive advantage while creating a greater focus on data privacy.

*Clink Clink* - Mimosas & breakfast will be provided!

Agenda:

8:00am - 8:30am: Check-in. Mix + Mingle. Grab a Bev & Breakfast.

8:30am - 8:40am: Updates + News from City Champion and Board

8:40am - 9:35am: Merry Morud, Associate Creative Director, Aimclear

9:35am - 9:45am: Break

9:45am - 10:10am: Kielley Young, Senior Manager CRM Strategy, Warner Music Group

10:10am - 10:35am: Special Thanks + National Update from Alaina Shearer, Founder + CEO, Women in Digital

10:35am - 11:00am: Public Ask + Give Session led by Twin Cities City Champion Carolyn Lane.  Followed by opened Asks + Gives exchange.  Members trade their power by asking for, and giving, support, advice, and favors. 

Tickets: 

• FREE for Members
• $45 for non-members. Become a Women in Digital Member here.

Guest Speakers:

Kielley Young, Senior Manager CRM Campaign Strategy, Warner Music Group

Kielley has spent the last five years managing email marketing and the fan retention strategy at Warner Music for brands including Atlantic Records and Warner Nashville. Working with operations, solutions, data management and legal teams she has helped to craft process, strategy and testing goals for the organization. Part marketing consultant and part data scientist, Kielley works to make data-driven marketing not just a goal but the reality within her organization.

Alaina Shearer, Founder + CEO, Women in Digital

Alaina is the Founder and Original Member of Women in Digital, a ground breaking 1000+ member organization uniting women in digital creative professions behind one purpose – to empower each other through one another. She founded Women in Digital in June of 2016. Also find her podcasting for Women in Digital's Slings & Arrows, contributing to AdWeek, wrangling she and her husband's four children, and managing her digital agency Cement Marketing. Connect on LinkedIn.

Merry Morud, Associate Creative Director, Aimclear

A well-known paid social trailblazer, Merry Morud of Aimclear will share tips to transform your advertising strategies and take a fresh approach to audience development. Working with Aimclear since 2008, Merry has spearheaded social ad campaigns for a variety of Fortune and Global 500 companies. She is currently under contract with Uber in San Francisco, managing paid social rider acquisition.

Who should attend?

• All women in digital creative, marketing, advertising, and tech fields are welcome. Our members have a digital focus within the marketing, advertising, and communications industries. From content strategists to designers, developers to social marketing pros and CMOs – you are all women in digital and all welcome at our events.

• You do not have to be a Women in Digital member to attend this event. Join here.

• Please do not attend if you have a sales motivation. Soliciting our attendees and members for business or sales is strictly prohibited. If you do so, you will kindly be asked to leave OR you can officially sponsor us (a better option).

• Men, we prefer you not attend our member meetups. Why? By nature, when faced with challenges, women respond by creating community. This is ours. Would you like to support us? There are so many ways:​

  • Sponsor an event.

  • Buy group memberships for the women on your team.

  • Attend our National Conference.

  • You won’t be alone. Click here for a list of the men who have stepped up in a big way for us.

If you are interested in sponsoring this event or others, please contact Renee at renee@womenin.digital

Thank you to our sponsor:

Founded in 1995, Ciceron is one of the United States’ first full-service digital marketing agencies, having continuously served clients for the past 23 years. Dedicated to a plurality of voices in the workplace, we recognize that everyday people, not only marketers, are fully involved in co-creating powerful brand experiences. The firm has a long history of breaking new ground in emerging technology, creative expressions, changing consumer behaviors, and using data to drive real value for brands. A multi-award winning agency, Ciceron continues to thrive as leaders in the world of unified digital media.

ciceron.com | Twitter | Facebook | LinkedIn

Parking + Directions:

Pinstripes is located just north of 494 off of France Ave. Complimentary parking is available.