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TFA Art Basel Pop Up Panel: How to go VIRAL and reach MILLIONS by Joe Romm

TFA Art Basel Pop Up Panel: How to go VIRAL and reach MILLIONS by Joe Romm
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How to go VIRAL and reach MILLIONS by Joe Romm

Topics covered at the panel:

  • How to consistently create viral Online content 
  • How to give a memorable speech or a winning pitch How to write a headline or an email subject line that is clicky and sticky 
  • How to be heard above the Niagara balls of noise Coming from social media 
  • What are the five rules for going viral online?
  • What are the secrets of the most viral videos? 
  • What are the biggest mistakes people make when posting online?
  • What are the three activating emotions that trigger content sharing?

About Joe Romm

Joseph J. Romm (born June 27, 1960) is an American author, blogger, editor, physicist[1] and climate expert,[2] who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security through energy efficiencygreen energy technologies and green transportation technologies.[3] Romm is a Fellow of the American Association for the Advancement of Science. In 2009, Rolling Stonemagazine named Romm to its list of "100 People Who Are Changing America",[4] and Time magazine named him one of its "Heroes of the Environment (2009)", calling him "The Web's most influential climate-change blogger".[5]

Romm is the founding Editor-in-Chief of progressive news aggregator Front Page Live and a Senior Fellow at the Center for American Progress, where he founded their climate blog, Climate Progress, part of their Think Progress website. In 2008, Time magazine named Romm's blog one of the "Top 15 Green Websites".[6] In 2009, Thomas L. Friedman, in The New York Times, called Climate Progress "the indispensable blog",[7] and in 2010, Time included it in a list of the 25 "Best Blogs of 2010".[8] Romm has also written for other energy and news sources, and he was the Chief Science Advisor for documentary series Years of Living Dangerously, which won the 2014 Emmy Award for Outstanding Documentary or Nonfiction Series.[9]

In the 1990s, Romm served as Acting Assistant Secretary of the U.S. Department of Energy. He has published several books on global warmingand energy technology. His 2006 book, Hell and High Water summarized observations and forecasts of climate change, discussed technology and policy solutions, and criticized political disinformation used to undermine climate science.[10] His 2015 book, Climate Change: What Everyone Needs to Know, covers basic climate science in a Q&A format.[11] He has also written books on how scientists and activists can communicate more persuasively to explain science and policy to the public. His 2012 book, Language Intelligence, concerns persuasion and the effective use of rhetoric, and his 2018 book, How to Go Viral and Reach Millions discusses how to tell scientific stories in ways that draw attention and connect with people emotionally.

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