Social Media & Mobile Technology: The Good, the Bad, and the Ugly

Social Media & Mobile Technology: The Good, the Bad, and the Ugly Monday, April  23, 2018 The panel discussion will focus on the legitimate need of social media and mobile technologies along with their innovative use. Panelists will discuss how this technology can improve patient outcomes and experience. They will share how their social media strategies have evolved to reduce risk and minimize loss. Panelists will provide examples on how their facility utilizes social media, why they use social media, and lessons they have learned when they started incorporation social media. Their lessons learned will help attendees identify the perils and opportunities upon implementing a social media strategy. Agenda 5:30 - 6:30 p.m.: Registration, Networking & Dinner 6:30 - 7:00 p.m.: Video 7:00 - 8:00 p.m.: Panel Discussion 8:00 p.m.: Adjourn 1.5 Face-to-Face Credit Hours Panel Members Peter Taylor, VP of Strategy and Business Development at Sarasota Memorial Hospital As vice president of Strategy and Business Development for Sarasota Memorial, Peter Taylor is responsible for connecting the public healthcare system with the local community it serves, through marketing, communications and public relations. To accomplish this, Peter created an in-house marketing team that manages everything from strategy and research to branding, PR, advertising, and digital and social media for Sarasota Memorial Hospital and its network of healthcare providers. The team’s creative and innovative marketing approaches have garnered attention within the industry. Sarasota Memorial Hospital (SMH), ranked among the nation’s best for quality care, also has been spotlighted as one of the first “Best Practice Social Hospitals” in the U.S. and one of “HealthCare’s Most Wired” hospitals. Peter’s team also has had work profiled in Adweek and Ad Age, the nation’s premier publications for agency, marketing and media industry news. Maren Auxier, Director of Communication at Darryl Strawberry Recovery Center Maren Auxier serves as the Director of Communications for Darryl Strawberry Recovery Center, an addiction rehabilitation facility, and Editor for painresource.com, an online news publication designed to help people who live with chronic pain. Maren has 7 years of experience in digital marketing, including content marketing, public relations and social media management. Maren has worked in healthcare marketing since 2015 and enjoys using marketing as a tool to educate and empower patients while meeting organizational goals. Jason Dangel, Public Affairs Officer at Bay Pines VA Healthcare System Jason Dangel serves as the public affairs officer for the Bay Pines VA Healthcare System (BPVAHCS) located in Bay Pines, Fla. He is responsible for a wide range of internal and external communications and public relations activities for the organization which is comprised of the C.W. Bill Young VA Medical Center in Bay Pines and VA community clinics located in Bradenton, Cape Coral, Naples, Palm Harbor, Port Charlotte, Sarasota, St. Petersburg, and Sebring. The BPVAHCS is one of the largest VA healthcare systems in the country. The system serves more than 110,000 Veterans and employs approximately 4,300 clinical and administrative professionals. Prior to his position at the Bay Pines VAHCS, Mr. Dangel served as a public affairs specialist with the Veterans Integrated Service Network 8 Office located in St. Petersburg, Fla. – the regional arm of VA health care provision, administration and oversight for Florida, South Georgia, Puerto Rico and the U.S. Virgin Islands. Moderator - Bill Auxier, Ph.D., CEO of Dynamic Leadership Academy Dr. Bill Auxier is the President and CEO of the Dynamic Leadership Academy, and CEO of Rural Health Leadership Radio, a non-profit established to serve healthcare leaders serving the underserved in rural America, and Adjunct Assistant Professor in the Master’s Program in Cybersecurity at the University of Maryland University College. He is the creator and host of the podcast Rural Health Leadership Radio™, a contributing author to the Wall Street Journal Best-seller Masters of Success, author of the award-winning best-seller To Lead, Follow, and 35-year veteran of the healthcare industry. Bill is an elected member of the National Rural Health Association’s Rural Health Congress, a member of the International Coaching Federation-Western Florida Chapter, Programs Chair and board member of the American College of Healthcare Executives-Western Florida Chapter and an Affiliate Member of the Institute of Coaching at McLean Hospital, Harvard Medical School