Social Media for Business 101

Social Media for Business 101

Social media marketing has helped level the playing field for small businesses to effectively reach and connect with their customers. How do you set a social media strategy with a purpose, that you can manage day-to-day and measure the business impact? The Social Lights will share results from managing big brand campaigns and provide insights you can apply to your small business. In this presentation, you’ll learn how to:

• Set a social media strategy that connects to your business goals
• Measure the success of how social media is helping you accomplish those goals
• Test new techniques and best practices for tapping into trends that will help you reach and resonate with your customers

About The Social Lights

The Social Lights is a social media consultancy that drives results for some of the world’s largest companies and brands. We help our partners resonate with their communities on social media through strategy, management, content production, and paid advertising.

Emily Pritchard, Founder & CEO at The Social Lights

Emily is Founder & CEO at The Social Lights. She is a graduate of the University of St. Thomas with degrees in Business Communication, Entrepreneurship, and Family Business. In 2018, she was named a finalist for the Ernst & Young Entrepreneur of the Year Heartland Program. Emily is passionate about helping entrepreneurs and giving back to the startup community. She serves as a mentor for Techstars, Gener8tor, and the Schulze School of Entrepreneurship at the University of St. Thomas.

Ashley Berset, Account Strategist at The Social Lights and Owner at The Suburban

Ashley has been with The Social Lights for 2.5 years, starting as a Social Media Manager and now as an Account Strategist working across 13 brands at General Mills. Her work on Fruit Gushers earned Silver Honors for Best Overall Instagram Presence at the 2019 Shorty Awards. Before coming to The Social Lights, Ashley opened The Suburban restaurant in Excelsior with her mom and sister, which she continues to own today. Through the power of social media, The Suburban went viral twice in 2019 and was featured on Good Morning America, The Late Show with Seth Meyers, and Inside Edition.