Shoppers ‘Get Summer Ready’ at Rio Grande Valley Premium Outlets

Summer has arrived at Rio Grande Valley Premium Outlets! From May 24 through July 3, the center is inviting savvy shopping fanatics and bargain-hunting fashionistas to “Get Summer Ready.” The center’s most popular brand name retailers, including Adidas, Kate Spade New York, Michael Kors, Nike, Tommy Hilfiger, and more, will offer shoppers deeper discounts on top of the everyday savings of up to 65 percent on this season’s must haves.

“Summer is the time to shed those winter jackets, scarves, gloves and hats and replenish with fun, new pieces,” said Rio Grande Valley Premium Outlets’ Director of Marketing and Business Development, Ernie Arredondo. “The extraordinary savings on the hottest brands and latest summer looks available at Rio Grande Valley Premium Outlets provide the perfect place for fashion-forward shoppers to start.”

Offering over 125 of the most desired brands, Rio Grande Valley Premium Outlets shoppers will discover enormous value on some of the runway’s most popular seasonal trends:

• Cool Coral
Rock the 2019 pantone color of the year with confidence this season! Stock up on coral sundresses and button downs from Old Navy Outlet, a head-turning accessory from Michael Kors and stylish sandals from Steve Madden.

• Summer Safari
Embrace the wild side and add a bit of spunk with sophisticated snake, zebra and leopard print pieces. Fashionistas can find bold shirts, skirts and bathing suits from 7 For All Mankind, as well as fierce accessories at American Eagle Outfitters.

• Get Active in Neon
Get up and get moving in the season’s hottest brightly colored hues! Find everyday neon athleisurewear at adidas, running shoes at Under Armour and water bottles and other accessories at Columbia Factory Store.

• Noble Neutrals
Stay cool by shifting styles into neutral tones this summer. With so many ways to work this trend into wardrobes, shoppers can find neutral clothing, shoes and accessories at Gap Factory or Tommy Hilfiger.

The center also offers the VIP Shopper Club, a free membership-based club offering access to exclusive offers not available to the public. The VIP Savings Passport is also available digitally giving shoppers access to additional coupons and savings right from their phone. Please visit https://www.premiumoutlets.com/vip to sign up.