SEO for Beginners

Search engine optimization (SEO) is about improving the visibility of a website in “organic” (non-paid) search engine results. This no nonsense introduction will pull back the veil and unmask this mysterious thing called SEO, helping you to understand and start using it. You will be able to start improving your website’s rankings in the search engines.
You’ll learn why your website needs SEO, what are the most important things you need to be doing to improve your SEO, the basics of how to do those things, and what the future holds for SEO.
Taught by a professional SEO, he’ll share with you the secrets and tools the professionals use. Whether you already have a website or not, this course will give you the basic understanding you need to start driving customers with search engine optimization.
Kristen McCabe
Content Marketing Manager,
G2
Kristen’s global marketing experience expands across a wide range of industries, including events, tech, publishing, film, and professional associations. Her marketing career began in Australia, where she created content and events for CMOs of the country’s biggest brands. Now specializing in content marketing in Chicago, Kristen’s expertise has been shared across numerous publications, including the LinkedIn business blog, the Content Marketing Institute, the Local Marketing Institute, and Eventbrite.
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