School Workshop: Leveraging Social Media Ads During Recruitment Season

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11 JUN Mon 2018

10:00 AM 11:30 PM

Event ended

Hosted by

Schola

As the 2018 recruiting season ramps up, join Schola in navigating the complex world of social media advertising for schools. Topics to be covered include:

- Facebook, Instagram, and Google AdWords advertising overview

- Ad Creation

- Costs (Setting Bids and Budgets)

- Choosing the correct images/videos

- Different ad formats and placements (static ads, video, carousel, etc)

- Data tracking (Facebook Pixels and Google Analytics)

- Choosing the right objective (Leads, Conversions, Traffic, Engagement)

- Choosing the right audience

...and more!

Light refreshments will be provided.

Views - 12/06/2018 Last update

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