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SaaSy Partnerships and Channels - Executive Workshop
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As the cost of traditional GTM strategies continues to rise, executives are looking for ways to diversify lead channels and scale through partners. SaaSy’s Partnerships & Channel Strategy Workshop is a unique program designed for leaders tasked with building and leading partnership and channel strategies.
The agenda is focused on helping your organization scale successful partnership strategies. Participants will learn through lecture, discussion and exercises that help prepare your organization to make informed decisions.
SESSION TOPICS INCLUDE:
IMPORTANCE OF PARTNERSHIP & CHANNEL STRATEGIES TO SAAS COMPANIES
Understand why a channel is critical to SaaS companies and how successful SaaS companies have scaled through partnerships.
DETERMINING THE RIGHT PARTNERSHIP MODEL & PARTNER TYPE FOR YOUR BUSINESS
Understand different partnership models and how to determine which model(s) and partner type is right for your product and business.
IDENTIFYING TARGET PARTNERS & DEFINING THE VALUE EXCHANGE
Understand how to identify target partners and define the economic opportunity.
BUSINESS PROJECTIONS
Understand how to create the right models and projections for the partner business.
PREPARING BUSINESS PLANS & CROSS-FUNCTIONAL ASKS
Understand what goes into an effective partnerships business plan and how to prepare cross-functional resources needed.
RESOURCE PLANNING & BUILDING YOUR TEAM
Best practices for resource planning and recruiting and building a best in class team.
PARTNER PROGRAMS
Best practices for building successful partner programs.
PARTNER PROCESSES
Understand the typical new partner acquisition process and other sample partner processes.
PARTNER INFRASTRUCTURE
Understand the technology and infrastructure necessary for running a best in class partner strategy.
AVOIDING COMMON PITFALLS & CHANNEL CONFLICT
Understand common pitfalls and possible channel conflict, and how to avoid them.
BUILDING A PARTNER-CENTRIC ORGANIZATION
Understand how to build a partner-centric culture internally.
This SaaSy Partnerships & Channel workshop series also provides ongoing support through a digital follow-up session and access to SaaSy’s private social network for sharing best practices among peers and GTM leaders.
FAQs
How can I contact the organizer with any questions?
Email events@salesopscentral.com
What's the refund policy?
50% refund available 3 weeks prior to the event. Participants may transfer their ticket to another person by notifying events@salesopscentral up to 48 hours ahead of the event. It should be noted that replacements will be approved at the discretion of organizers to preserve the value of the alumni cohort.
