Research, Mapping, and Targeted Ideation

Learn tools and methods for effective problem solving through research, ideation, and mapping.

**$10 Deposit refundable on appearance minus Eventbrite fees**

"You can do design without research. You can also drive blindfolded. But both have expensive consequences and usually end in being upside down in a ditch."

Do you understand your problem space well enough to come up with solutions that will make a measurable positive impact? Are you sure you are even focused on the right problem? Without studying the space you want to change, and developing a deep understanding of it, you run the risk of going down a costly, wrong path. Once you feel confident you are headed in the right direction, how do you make sure you work effectively and prioritize the right ideas? There are best practices and methods that can help.

In this session Natalie Kuhn, Senior Manager at Capital One and co-founder of the Service Design Network New York Chapter, will explain the importance of research as a foundation for any work you're doing and how to use it to maximize impact. She will walk the room through activities to synthesize learnings through mapping – specifically through using a Service Blueprint, identify where to focus ideation, how to effectively make sense of the ideas you come up with, and finally how to prioritize which concepts to pursue given desirability, viability and feasibility. All of the methods and insight she shares will help you strengthen your skills for any career you take on – whether you go into a more strategic role or choose to focus on your craft within any discipline. Regardless of where you end up, you will always face problems that will need to be researched, broken down and solved in a systematic way.

Agenda

6:00 - 6:10pm - Introduction to Session

6:10 - 7:00pm - Research: Speed Interviews, Notetaking with Prompts

7:00 - 7:30pm - Synthesis through Mapping: Using a Service Blueprint

7:30 - 7:50pm - Ideation, Prioritization: Various Individual and Group Activities

7:50 - 8:00pm - Wrap Up Discussion, Questions

**FREE snacks and beverages will be provided!**

Speaker Bio

Natalie leads the Associate Experience design team within the Capital One Commercial Bank. They are responsible for improving existing products and services used by associates to serve our customers, as well as creating new ones when appropriate. The Commercial Bank enables their customers to better understand and proactively manage their finances through various credit and treasury management solutions. Natalie coaches teams through research, synthesis, strategy, creative concepting, prototyping and product testing. When not solving design problems you can find her exploring art exhibits, practicing yoga or listening to live music. She helped a client build a robot once.

**$10 Deposit refundable on appearance minus Eventbrite fees**