Product Strategy Workshop – New York City

Thursday  25 July  2019  8:30 AM    Thursday  25 July  2019 4:30 PM
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Last update 26/07/2019

Our 1-Day Product Strategy Workshop is an ADD–ON to our popular Product Management Essentials workshop.

This unique program is designed to teach product managers and their teams how to construct a product strategy and roadmap from the ground up.  The workshop environment is organized into product teams who collaborate, conduct research, and work to uncover market opportunities.  Teams will cull opportunities through a unique scoring matrix so that the most relevant product initiatives are pursued. Finally, the team will craft a presentation that with cohesive marketing mix model and product roadmap.

This workshop is based on content from the book The Product Manager’s Desk Reference (2e) by Steven Haines.

 *You can register for the Product Strategy Workshop separately, however it is highly recommended to attend the Product Management Essentials workshop prior to this class to optimize your learning experience.

Key Advantages: 

1. Develops the required mindset to think strategically
2. Cultivates collaborative cross-functional relationships that build consensus
3. Focuses on vision, goals, and strategy for the product
4. Establishes a foundation for repeatability and consistency 

This Workshop INCLUDES the the following tools and resources: 


  • Breakfast will be available starting at around 8:00am

  • Class 8:30am - 4:30pm

  • 30 Minute lunch break 

  • Several breaks given throughout the day

Cancellation/Refund Policy:

Requests for refunds will be honored within sixty (60) days of the date of purchase. No refunds will be issued after this time period has expired. In addition, for public workshops, no refunds will be issued within thirty (30) days of the workshop start date.

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AMA Executive Conference Center
1601 Broadway, New York, 10019, NY, United States
AMA Executive Conference Center
1601 Broadway, New York, 10019, NY, United States
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