This is a 1.5h collaborative workshop for any CEO or functional leader who needs to convey a crisp & compelling product vision to customers, employees and investors. Delivered by Connie Kwan, with 15 years of Product Management experience in Silicon Valley, together with Max Koknar, with 14 years as an actor, theatre director and educator, this unique workshop combines business acumen with storytelling techniques of performance theatre. We shall review and enhance all aspects of your complete product pitch to ensure external credibility and delivery flair. This starts with an initial evaluation of the product vision, the who, what, when, where, why, and how of your product. Then we strengthen necessary elements to develop a compelling product story. We will show you how to map the emotional journey on which you are taking your audience. There will be optional opportunities to practice and refine the delivery of this story. (You don't have to get up and talk in front of people if you don't want to, though you will get a chance to practice this way.) You will gain techniques for refining your pitch content and delivery approach. Be prepared to expertly compel your customers, employees and investors to your cause, company and product.
NOTE: This event also available in
You should come with an initial product pitch that you wish to refine. You can participate solo or with your leadership team. For product pitches that need more refinement, we recommend participating with your team so that you may draw on their expertise to refine the product pitch during the workshop.
You will start by laying out your pitch as you have it today using Product Vision framework developed by Connie Kwan. You will spend the first half of the workshop refining the content of this pitch. Then you will spend the second half delivering and practicing this refined pitch with the Pitch Process developed by Max Koknar. You will walk out with your new superpower to drive customer, employee and investor engagement by confidently taking them on the journey of your product story.