PRCA-B Presents: The Future of SEO and How You Should Use Google Analytics

SEO has evolved through the years. Peppering your website content with keywords used to be enough, but effective SEO is now a more comprehensive strategy requiring a deeper knowledge of algorithms, best practices, and other ever-evolving mysteries of the web. Knowledge is power. With Google Analytics, you can see who's visiting your site, where they’re coming from, what pages they’re viewing and more. Boost your knowledge of SEO and Google Analytics at PRCA-Birmingham's June meeting, where we’ll hear from experts from Uptick Marketing. 

Join PRCA-B Wednesday, June 20, for our meeting at Uptick Marketing, 110 12th Street North, Suite 100, Birmingham, AL 35203.

AGENDA
• Networking – 11:45 a.m. until noon
• Presentation – noon until 1 p.m.

The cost is $16 for members; $20 for guests and $10 for students. Prepay options are available, or guests can pay at the event although registration is required.

ABOUT PRCA

The Public Relations Council of Alabama (PRCA) is the state's longest operating and largest group of public relations practitioners. The organization exists to further the professional and networking interests of today's communication professionals in private, public and nonprofit businesses and organizations.

PRCA was formed by a group of Birmingham PR practitioners who saw the need for regular networking with their peers. Though the date of the first meeting is uncertain, various accounts put it sometime between 1953-56. The group is more formally organized now, with more than 500 members in six chapters – Birmingham, East Alabama (Auburn/Opelika), Mobile, Montgomery, North Alabama (Huntsville) and West Alabama (Tuscaloosa). Along with networking, PRCA offers career development opportunities, mentors college students and works to improve the professionalism of public relations practice through its accreditation program.

SPRF is a network of public relations professionals from Alabama, northwest Florida, Louisiana and Mississippi who share a common interest in the public relations profession. Membership in the Federation is automatic for members of the PRCA, the Emerald Coast Public Relations Organization (ECPRO), the Public Relations Association of Louisiana (PRAL), and the Public Relations Association of Mississippi (PRAM).