SIG: Popup – Small Marketing Team, Big Impact – Mar. 2020

Working on a small team – or a team of one – presents many challenges to effectively market your organization. The challenges and realities of time, talents and resources are constantly in flux. What content should you be producing with your limited time and resources? And how do you research a content strategy?

Through this presentation, workshop and discussion, you'll understand how and why to focus on content marketing through SEO, social media, email and reputation-building in your niche, including: 

• When to publish new content
• Where to post and promote new content
• How to automate the process 

Key takeaways: 

1. How to develop a content calendar
2. Determine what content you should produce with your limited time 
3. Identify which marketing activities can be automated, as well as free or inexpensive tools you can use to improve your marketing production 

To attend for free, join or renew your membership before you register.

Schedule

5:30 – 6:00 p.m. Registration, light supper
6:00 – 6:30 p.m. Speed Networking
6:30 – 7:00 p.m. Presentation 
7:00 – 7:45 p.m. Workshopping 
7:45 – 8:00 p.m. Q&A and wrap-up