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Our goal is to share unique hand picked pieces that call attention to detail and are anything but basic; all at an affordable price. You inspire us to continue to shop and scour for amazing finds, both clothing and found pieces that adorn our décor. So relax, enter our shop and buy until your heart’s content. Visit us today and visit us often as we constantly add new items to our inventory. Downtown Pleasanton 520 Main Street Pleasanton, CA 94566 Online www.iloveprim.com Prim offers an affordable one-of-a-kind shopping experience that makes women feel beautiful, hopeful and connected. <3 We invite you to escape into our world with the hope you take a deep breath and explore until your heart's content.