Miami Arts Marketing Project ENVISION 2020

Miami Arts Marketing Project is a high impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of innovative partnerships and new audiences. It’s a collaborative experience unlike any other.

Engage and be inspired by local and national experts. You'll walk away with practical tips on creating a culture of innovation, injecting storytelling into your communications, empowering your outreach and increasing engagement.

MAMP Conference, January 22, 2020

For arts professionals, creative entreprenuers, artists, and arts executives.

AM IGNITE TALK OR KEYNOTE: ACTIVATING YOUR AUDIENCE WITH CREATIVITY

Mica Scanlin, Another Limited Rebellion

Your organization creates cultural experiences that make meaningful connections between people. Creative practice changes lives and builds resilient, powerful organizations. Learn tips from a changemaker in how to engage your audiences and members and grow your creative muscle.

AM ACCELERATOR SESSION: POWER UP YOUR BRAND

Session Leader: Krista Kellogg, Center Content

Take a deep dive into understanding your brand to know how it influences your audience, funders and patrons. Does your brand reflect your organization’s identity across all touchpoints: website, social media, collateral, invitations and email messaging? This interactive session will take your brand on a speed date to analyze what’s working and what can improve to create a bond with your audience and patrons.

Speakers:

Octavia Yearwood

Leyden Rodriguez Cassnova, Fulano

PM IGNITE TALK OR KEYNOTE: REACH CUSTOMERS ONLINE WITH GOOGLE

Pamela Smart, Google

Google is one of your essential digital marketing tools. Learn how customers find your organization online and tips to promote effectively with SEO and smart campaigns with Google Ads.

PM ACCELERATOR SESSION: ROAD MAP TO DIGITAL MARKETING

Session Leader: John Copeland, Greater Miami Convention & Visitors Bureau

Click. Click. Done. In our digital world, people are connected like never before. Knowing your brand and knowing what tools and resources you have to tell your story is the key to success in today’s experience economy. From your website to your social media platforms to email marketing and video this session will explore the spectrum of tactics and tools and provide solutions to delivering smarter, more personalized messaging. The session concludes with an impactful interactive.

Speakers:

Ann Nuñez, Inreact

Giovanni Insignares, Insignia Media

INNOVATIVE INTERACTIONS

Cortada Projects PLAN(t), Another Limited Rebellion, Spread Your Wings, Miami Loves Arts

REGISTER FOR THE FULL SERIES TO GAIN ACCESS TO:

• LAB 1: Corporate Pitch Session, February 25, 2020
• LAB 2: Media in the Spotlight Session, March 31, 2020
• LAB 3: Roundtable Round Up, April 28, 2020
• One on One Consultation with an Arts Marketing Professional (new for 2020!)

New for 2020, MAMP Breakfast Club Series offers elevated, more technical conversations with industry leaders in a round table format. Exclusively for MAMP Masters Parters. Contact Ana Padron at ana@artsbizmiami.org for details on how to join.

BUY THE SERIES AND SAVE!

$75 each or $200 for all 3

LAB 1: TURNING YOUR ASSETS INTO CORPORATE SPONSORSHIP
FEB 25, 2020 9:00AM - 12:00PM
Can you artfully sell your organization’s assets to corporate funders or effectively tell the story about your impact? A moderator led panel discussion of corporate leaders will be followed by a hands-on interactive. Reveal your group’s unique assets to deliver your story with passion and flair. A fast-paced showcase will highlight some of the day’s memorable pitches. Take a deep dive with small group LAB intensives to accelerate your audience development, sponsorships and skills set.

S E S S I O N L E A D E R
Cristina Blanco, United Way

S P E A K E R S
Janet Altman, Kaufman Rossin
Sebastien Laboureau, The Sagamore
Rob Regan, Lincoln’s Beard Brewery
Bill Fuller, Barlington Group

LAB 2: MEDIA MARKETPLACE: HOW DO THE ARTS GET COVERED?
MAR 31, 2020 9:00AM - 12:00PM
Getting visibility in the media is constantly evolving. Local media leaders offer the inside scoop on how to get your arts group in the media spotlight. Explore how to think creatively and expansively about messaging to get your story told. Receive tips from experts on learning to build relationships wiht local reports, create strategies for press placement, fine-tune your message and pitch art stories to non-traditional media. All participants receive the MAMP Media List for the Arts.

S E S S I O N L E A D E R
Melinda Sherwood, Kreps de Maria

S P E A K E R S
Pola Bunster, Prism/Culture Crusaders
Melina I. De Rose, Artburst Miami
Russell Motley, Miami Media/BOMA
Marivette Navarette, Mujerista

LAB 3: ROUNDTABLE ROUNDUP
APR 28, 2020 9:00AM - 12:00PM
Interact with peers, colleagues, and creative leaders too as we take a deep dive into key marketing tactics and strategies covered in our MAMP 2020 Envision Series. Explore best practices for Email Marketing, growing your lists with Data Mining and Segmentation, effective use of Google Grants and Adwords and more. This session is an innovative, interactive morning that is all about solutions – by you, for you – with input from our collective Brain Trust.

S E S S I O N L E A D E R
Brendan Glynn, WLRN

S P E A K E R S
Jean Blackwell Font, Warehouse 4726
Giovanni Insignares, Insignia Media
Lisa Palley, Lisa Palley PR
Paola Mendez, The Blogger Union