MATTER Workshop: Developing Your Brand Identity

*MATTER Members and Partners: please use your discount code for 100% off the registration price! If you don't know your code, please email liz@matter.health for assistance.

ABOUT THIS WORKSHOP

A consistent and concise approach to branding is paramount to the development of a
product, service or brand identity. Brand Institute leverages the expertise of its branding and
regulatory professionals to build strong identities that maximize brand equity and awareness.
During this “Lunch and Learn” session, the Chicago regional team of Brand Institute will highlight their
capabilities in the areas of:

• Brand Strategy / Architecture

• Brand Name Development

• Drug Naming

• Medical Device / Diagnostics

• Clinical Trial

• Program / Hub / Service

• Technology

• Consumer Product or Service

• Corporate / Division Naming

• Market Research

• Consumer Insights / Research

• Logo Testing

• Drug Name Safety Research

• Targeted HCP / Patient Market Research

• Visual Identity / Design

• Logo Development

• Labelling/ Packaging Design

• Trade Dress

• Website Development / Refresh

• Collateral Systems

ABOUT THE INSTRUCTORS

Brian Frasca, R.Ph., C.Ph., M.B.A. - President, Chicago

Dr. Frasca joined BI - Miami in 2010 as a Drug Safety Evaluator. In 2013, Dr. Frasca was promoted to Vice President of Brand Strategy, Market & Safety Research, where he oversaw over 850 nomenclature research projects worldwide in 2016. In 2017 he was promoted to his current position as President, Chicago. Prior to joining Brand Institute, he worked in various roles of retail pharmacy in MA and FL and as a Consultant Pharmacist in FL.

Dr. Frasca received his B.S. in Pharmacy from Northeastern University, Consultant License at University of Florida and in 2014 completed his executive MBA program with a concentration in Marketing.

Jack Stohlquist - Associate Director, Brand Development

Mr. Stohlquist joined BI – Miami in 2016 as a Market Research Analyst. Mr. Stohlquist was promoted to the role of Market Research Coordinator in 2017 where he oversaw the Linguistics Program and managed Consumer and Customized Research. In 2018, he joined BI – Chicago as Associate Director, Brand Development.

Prior to joining Brand Institute, he earned a degree in marketing from the University of Miami School of Business Administration in 2016.