Intro to Digital Marketing for Nonprofits
Digital marketing is one of the most vital methods for growth across all industries, and nonprofits and socially conscious businesses are no exception. Over the past ten years we have repeatedly seen that those who invest in creating quality content, and dispersing it across digital platforms in the right way, are also the organizations attracting the most donors and garnering the most attention.
This workshop is for beginners to digital marketing, and is perfect for anyone who works in nonprofits, mission-driven businesses, or who wants to add a socially conscious lens to their digital footprint.
Magen Allen is the founder of Radli Inc., a socially conscious consultancy that helps mission-driven businesses and nonprofits achieve their loftiest goals through digital strategy. Previously, Magen was the Director of Communications for Hunger Free America, where she oversaw the organization’s public message. While there she developed HFA’s digital strategy, organized press and media events, and played a large role in the organization’s brand development.
Magen is driven most by her love of problems, and more specifically thinking through and solving them. Viewing poverty reduction as one of the world’s most pressing problems, Magen travelled the world for three and a half years studying poverty reduction strategies and anti-hunger in Costa Rica, Taiwan, Thailand, India, Turkey, China, and South Africa before ultimately settling down in New York to finish her thesis on the subject. Currently living in Brooklyn, her greatest passions are meeting strangers and helping them solve problems through digital strategy, and cool ranch doritos.