Learn what's needed to create an emotional connection and experience for your customers and employees in today's age of AI and automation.
Humanizing Your CX in the Age of AI
Join the San Francisco Customer Experience Professionals Association (CXPA) and DocuSign as we host the incredibly popular and thought-provoking CX speaker, Don Peppers, for an evening of discussion on the importance of the human touch in today's increasingly automated environment.
Engaged, enthusiastic employees have never been more vital to delivering a high-quality customer experience than they are today, in the Age of AI. Too many companies today are trying to automate their CX delivery processes, primarily to cut costs.
In this informal talk, Don Peppers will discuss some of the issues you’ll face when you try to create LESS automated, but more human, emotional connections with your customers, so as to deliver a CX that is not just scalable and efficient, but resilient (like humans), and even capable of triumphing over minor flaws.
Bring your questions and challenges, as there will be time for Q&A to further direct the conversation.
Our Speaker
Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution.
Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the “Top 50 Business Brains,' while Accenture named him one of the “Top 100 Business Intellectuals,” and the UK’s Chartered Institute for Marketing called him one of the 50 “most influential thinkers in marketing and business today.”
Don describes himself as a “fun guy,” just don’t get on his wrong side when it comes to customers! His life’s work of helping companies build better customer relationships has taken him to more than 60 countries on 6 continents. Today, he is the most widely read LinkedIn Influencer on the topic of “customer experience,” and has 325,000 followers and more than 17,000 first connections spread across every continent.
Agenda
5:30 - 6:15pm: Open networking
6:15 - 7:00pm: Speaker presentation
7:00 - 7:30pm: Q&A with speaker
7:30 - 8:00pm: Final networking
As always, please join us for a fantastic evening of food and drink, great conversation, and learning! Thank you for supporting CXPA SF. We are a community of customer experience professionals and leaders.
Best regards,
CXPA San Francisco Local Networking Team