Google Detroit Presents: 2020 Marketing Trends in

It's 2020 and what does Google have to say about the up and coming marketing trends?

Join AMA & DMA Detroit for the opportunity to discuss with our local Google and Olympia partners right here in Detroit about all the new and upcoming marketing trends. After the event, enjoy the Detroit Red Wings game right in Little Caesars Arena (LCA). You don't want to miss this amazing opportunity!

Analytics for All: Leveraging Data to Drive Your Business

Presenter: Dejan Mitkovski, Head of Analytics at Google

We will be discussing the underlying meaning of Analytics. There is a beautiful balance between Science and Art where the best analytical work is born and we will explore what that looks like. We will dig deep into questions such as what was the reason all of the monuments in Washington were deteriorating and what day was Ice Cube actually talking about in the song "Today was a Good Day"?

Key Takeaways:

• Reframe how we think about data and analytics
• How do we use analytics to solve business problems
• Leveraging analytics and data to innovate your business

*Food, beverage and parking included. Ticket to the game can be combined with the event.

**Ticket sales end on Monday, February 17, 2020.

Location: Google offices at Little Caesars Arena

Parking: On-site at Little Caesars Arena, additional details will be provided before the event.

Event sponsored by: GreenPath

Schedule:

• 5:30 - 6 p.m.: Networking

• 6 - 7 p.m.: Analytics for All presentation featuring Dejan Mitkovski, Head of Analytics, Google Automotive & Alek Kytsyk, Analytics Lead, Google

• 7:30 p.m.: Red Wing Game begins

*Space is limited and pre-registration for this event/game is required due to the security entrance of building and event.

*Ticket includes food, beverage, parking and game ticket if attending the Red Wings game.