Google Analytics

This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code.
The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used.
This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.
This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.
Course topics:
Section I: Getting Started
First Steps
Verifying Data Collection
Registering Your Site with Google
Activating Ecommerce and Demographic/Interests Data Collection
Populating Your Site with Data
Section II: Account Management
Accounts, Properties, and Views
Managing Accounts, Properties, and Views
Permissions
Section III: Predefined and Custom Filters
Views with Predefined Filters
Regular Expressions
Views with Custom Filters
Using Filters to Reduce Referral Spam
Section IV: Data Characteristics
Metrics and Dimensions
Section V: The Audience Menu
The Audience Menu: Top Graph
Audience Menu: Middle of Page Data
Audience Menu: Bottom of Page Data
The Full Audience Menu
The Audience Menu: Users Flow
The Audience Menu: Cohorts and Benchmarks
The Audience Menu: Lifetime Value
Section VI: The Behavior Menu
The Behavior Menu: Overview
The Behavior Menu: Site Content and Site Search
The Behavior Menu: Behavior Flow
The Behavior Menu: Site Speed
In Page Analytics
Section VII: Segments
Segmentation and Google Analytics Segments
Segments and Strategic Planning
Using Segments to Eliminate Referral Spam from Existing Data
Section VIII: Goals
Destination, Duration, and View Goals
Goal Reporting: The Conversions Menu
Goal Reporting and the Real Time Menu
Goals and Custom Segments
Section IX: Tracking Downloads
Tracking Downloads
Applications of Download Tracking
Download Tracking and Goals
Section X: Events
Introduction to Events
Events and Content Monitoring
Advanced Events: Link Tracking
Event Reporting
Events as Goals
Events and Custom Segments
Advanced Events: Page Scroll
Advanced Events: Form Completion Monitoring
Advanced Events: Video Monitoring
Section XI: Referral and the Acquisition Menu
The Acquisition Menu: Overview
The Acquisition Menu: All Traffic
The Acquisition Menu: Search Console
Tagging Links
The Acquisition Menu: Campaigns
The Acquisition Menu: Social
Section XII: The Ecommerce Menu
Sending Ecommerce Data to Google Analytics
Ecommerce Metrics and Reporting
Section XIII: The Conversions Menu
Multi Channel Funnels
Attribution and Attribution Models
Working with Attribution Models
Attribution Data and Return on Investment
Section XIV: Experiments
Introduction to Experiments
Creating an Experiment with Google Analytics
Managing Experiments and Interpreting Outcomes
Section XV: Advanced Metrics – User Level Data
User Explorer
Extended User Level Analysis and Application
Section XVI: Data Management and the Customization Menu
Diagnostic Notifications and Custom Alerts
Shortcuts and Exports
Custom Reports
Dashboards
Calculated Measures
Sharing Assets
Intelligence Questions and Insights
Headsets for free, Guaranteed to Run, Re-Takes for free (Up to 6 months), Interactive Classroom environment.
Registration Note:
We can only accept students into our classes whose tuition is being paid by an employer or sponsoring organization. Self-paying individuals cannot enroll.