Google Analytics

This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics.
Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.
Who Should Attend
This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.
Topics:
Account Management
Advanced Metrics: User Level Data
Audience Menu
Behavior Menu
Conversions Menu
Data Characteristics
Data Management
Ecommerce Menu
Events
Experiments
Goals
Google Analytics IQ Exam
Predefined and Custom Filters
Referral and the Acquisition Menu
Segments
Tracking Downloads
Who should attend:
This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.
Registration Note:
We can only accept students into our classes whose tuition is being paid by an employer or sponsoring organization. Self-paying individuals cannot enroll.
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