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Fat Tire Tour of Milwaukee - FTTM 2020
2020 Theme: MILWAUK-ALYPSE
COVID event update: The FTTM 2020 is officailly happening. If you particiapte you will keep your streak going, and you will get all the usual SWAG you are used to getting each year. SWAG items and the T-shirt design will be shared before June 10th.
Our goals:
-Provide a creative event environment to still allow people to experience the 2020 FTTM
-Keep everyone safe and healthy during these tough times
-Operate the event as close to a “break-even” situation. (we can’t risk losing money on the event)
2020 Special Price: $30 no matter what day you sign up!
Drawing nearly 500 attendees each year, the Fat Tire Tour of Milwaukee is the oldest and most historic group ride in the greater Milwaukee area. With over 35 years under it’s “tires,” this annual movie-themed group ride attracts and unites young bucks and old dogs alike over a common love of bikes and beer.
Traditionally: The FTTM is a casual paced ride covering 15-25 miles over a 6-7 hour span. The route changes every year offering a unique Milwaukee experience over and over again. Not only does the route change, but it’s a surprise until the morning of. What is more exciting than that? A mystery ride with mystery stops! The only thing you know when you wake up that morning is you will have a blast touring Milwaukee with 500 of your closest friends. Past themes have included: Wizard of Oz, Willy Wonka, The Blues Brothers, The Big Lebowski, Napoleon Dynamite, & Pee Wee's Big Adventure (to name a few). Participants have the opportunity to dress up, participate in wildly entertaining contests and have a plain 'ol good time. Basically, more fun than the law allows for over three decades.
The 2020 event due to COVID: The event will be a “ride on your own” experience. We will provide riders with the route on June 10th. Riders will have until June 30th to register and complete the route. The event will be “bring your own beverage” style since no establishments will be arranged on the route. Riders are welcome to use creativity to adapt the route to create what ever type of experience they feel comfortable with. Riders are also encouraged to dress up and post photos to social media (and tag Fat Tire Tour) while on “their ride." Any creativity to help keep the spirit alive is encouraged.
Schedule: June 10th-30th, 2020
The 2020 event will have an 21 day window running from June 10th to June 30th. You ride the route when you want in whatever way you want (organize your own group or do it solo). We will inform everyone of the route on June 10th.
WHY: We can’t predict the social environment in June. We can’t rely on any establishments being open on a specific date/time. More importantly we don’t want to be liable for convincing people to be put in health compromising situations. We don’t want to be responsible in any way for creating a situation that may spread the virus. We want people to make their own choices and just enjoy a fun bike ride in the spirit of FTTM tradition.
All riders will get:
- An high-quality event T-shirt
- A bicycle bottle opener keychain
- A surprise collectible item
- An Anderson's Maple Syrup energy packet
- An AMAZING HEALING POWER OF BEER sticker
- A chance to win a $500 shopping spree at Wheel & Sprocket
- More to come as the event gets closer!
How SWAG will work: Since we have no idea how many people will sign up and complete the event, we have no idea how much to order. We can’t risk losing money on over-ordering, so after the official event closes on June 30th we will place orders using accurate numbers. We will have a pickup option to get your swag at a Wheel & Sprocket store, or provide a shipping option if you choose (at your expense). We realize that there may be all kinds of complaints and questions on this. Please keep in mind we are trying to balance providing everyone with the usual cool stuff in this creative situation… and not losing tons of money in the process.
FAQs:
Do I really need to register since ths 2020 event is a "ride on your own" experience?
Of course not. This is no reason you should pay to just ride your bike around Milwaukee. You do need to be registered if you want to be considered as officially doing the 2020 event, keep your ride streak going, recieve the usual SWAG package, event T-shirt, and be entered into the $500 Wheel & Sprocket shopping spree.
Do I need to prove I did the route??
At this point we don't have anything in place to log or record that you did the event. We didn't want to complicate the experience by using methods to prove you rode it. If you registed for the 2020 event we will just assume you rode at some point in the event window of June 10th-30th.
What are my transport/parking options getting to the event?
Park in ramp across the street from the Best Place at Historic Pabst Brewery.
Where can I contact the organizer with any questions?
Any questions or comments can be directed to events@fattiretour.com.
Is my registration/ticket transferrable?
No.
What is the refund policy?
Normally no refunds are offered, but becuase of the unique event format for 2020, any registered rider can get a full refund if requested prior to June 30th. After June 30th all registered rider will be committed to recieve the SWAG package and no refunds will be offered.
