How to Embrace Live Video and Get Amazing Results Thursday, April 18, 8:30 AM to 10:30 AM @ Innovation Connector1208 W White River Blvd. | Muncie, IN 47303 THIS WEEK'S DISCUSSION: Live Video is one of the most engaging and cost effective social media formats everyone should be using. So why isn’t EVERYONE doing live video? There are four common reasons why people avoid embracing live video. One, they don't know what to say on live video. Two, they are afraid of looking foolish or making mistakes. Three, they don't love how they look on video. Four, they are overwhelmed by the technology aspect of live video. It's time to increase your social engagement, grow your followers, and take your online presence to the next level with live video. In this session Melanie will cover how you can overcome these four obstacles and start doing live video right away. PRESENTER: Melanie Howe Melanie Dyann Howe is no stranger to ECISMG and no stranger to teaching people how to go be awesome at social media. Melanie works with small businesses and what she calls DIY Marketers. She teaches them social media strategies and how to create content that gets results without breaking the bank. As the owner of Addison Avenue Marketing she creates strategies and content for small businesses but under her new personal brand, Melanie Dyann, she creates resources and training that allow folks to learn how to do their own strategies and content with her guidance and coaching. Melanie is a Muncie native who is passionate about her community and local business. After living in three major cities after graduating Ball State University she return home to Muncie where she is dedicated to her family, her community, her profession, and craft beer. She is a 2015 Twenty Under Forty M Magazine Honoree, and a 2016 ATHENA Young Professional Nominee.