Digital Transformation through Technology

Almost 5,000 marketing technologies are now available to increase sales and marketing efficiency, a huge leap from the 150 that were part of the landscape back in 2011. B2B Marketers are wondering what mix of inbound marketing, content marketing and marketing automation tools they need to invest in to maximize their return when attracting and converting leads.

A panel of local experts will address the following topics during our next networking event:

• Implement marketing technology as part of a broader communications strategy
• Get anonymous visitors to raise their hand
• Transform passive content into active buying journeys
• Have lead scoring reflect true marketing engagement when measuring ROI

Panelists

Renee Gellatly, Chief Client Strategist, b2b 360

John Phillips, Vice President, Marketing, Drip

Rob Shellum, Account Director, LookBookHQ

Kate Vann, Director of Marketing, Secondary, Lifetouch National School Studios