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Digital Marketing Training in Pensacola, FL | Content marketing, seo, search engine marketing, social media marketing, search engine optimization, internet marketing, google ad sponsored training | December 7, 2019 - December 29, 2019

Digital Marketing Training in Pensacola, FL | Content marketing, seo, search engine marketing, social media marketing, search engine optimization, internet marketing, google ad sponsored training | December 7, 2019 - December 29, 2019
Image from eventbrite.com
7 DEC Sat 2019
9:30 AM
29 DEC Sun 2019
11:30 AM
Event ended

Digital Marketing Training is a 16 hours long Instructor-led training to be provided over 4 weekends by our highly professional and certified Digital Marketing professionals. 

Digital Marketing training course is designed to cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), and more.

Upcoming Training Schedule

1.Digital Marketing training (December 7 - December 29, 2019)

2. Digital Marketing training (December 9, 2019 - January 2, 2020)

3. Digital Marketing training (December 14, 2019 - January 5, 2020)

4. Digital Marketing training (December 16, 2019 - January 8, 2020)

5. Digital Marketing training (December 21, 2019 - January 12, 2020)

6. Digital Marketing training (December 23, 2019 - January 16, 2020)

7. Digital Marketing training (December 28, 2019 - January 19, 2020)

8. Digital Marketing training (December 30, 2019 - January 23, 2020)

9. Digital Marketing training (January 4 - 26, 2020)

10. Digital Marketing training (January 6 - 29, 2020)

11. Digital Marketing training (January 11 - February 2, 2020)

12. Digital Marketing training (January 13 - February 5, 2020)

13. Digital Marketing training (January 18 - February 9, 2020)

14. Digital Marketing training (January 20 - February 12, 2020)

What will you get

  • 4 weeks, 8 sessions, 16 hours of total Instructor-led training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios

Training Course Objectives

  • Acquire a comprehensive knowledge of digital marketing.
  • Learn Digital marketing tools and technologies.
  • Learn branding and sales.
  • Metrics Reporting and tracking.
  • Digital marketing tools
  • Online customer experience.
  • Manage social media - Facebook, Twitter, LinkedIn, etc.

Who can take this Course

This course can be taken by Digital Marketing, Social media, marketing, website and, internet marketing professionals.


Pre-requisites

Basic knowledge of computers, internet browsing,


Course Content

1. Introduction to Digital Marketing

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Digital Marketing VS Traditional Marketing
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?

2. Understanding the Website

  • What is a website
  • Types of websites?
  • Static Website
  • Dynamic Website
  • E-Commerce Website
  • Domain Booking
  • Web Hosting Purchase
  • Website Architecture

3. Website Creations

  • Blogger
  • WordPress

4. Keyword Selection Strategies

  • Keyword Analysis
  • Keyword Competition

5. Search Engine Optimization (SEO)

  • What is SEO?
  • How do search engines work?
  • SEO Tools
  • Web position Analysis
  • Competition Analysis
  • Google Algorithms and Update

6. On-Page Optimization

  • Title Tag
  • Meta Description
  • Meta Tags
  • Canonical form
  • Alt Tag
  • Anchor Text
  • Header Tag
  • Robots.txt
  • Xml Sitemap
  • Redirections ( 301, 302)
  • 403 Forbidden
  • 404 File Not Found
  • Webmaster
  • Google Analytics

7. Offpage Optimization

  • Search Engine Submissions
  • Backlink Submission
  • Social Bookmarking
  • Classified Submissions
  • Article Submissions
  • Content Marketing
  • Image Marketing
  • Video Marketing
  • Video Strategy
  • Event Creations
  • Question And Answers

8. Social Media Optimization (SMO)

9. Facebook

  • Profile Creations
  • Creating groups and pages
  • Tips and Guides
  • Posts And promotions
  • Events Creations
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques

10. Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques
  • Analytics

11. LinkedIn

  • Profile Creations
  • Company Page Creations
  • Tips and Guides
  • Linkedin posts
  • Linkedin promotions
  • Linkedin Groups
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques

12. Instagram

  • Integration Techniques
  • Promotional Techniques

13. Search Engine Marketing (SEM)

14. Introduction to SEM

15. Google Adwords

  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Report generation

16. Google Adwords Express

  • Setup
  • Google Mapping Ads

17. Bing Ads

  • Setup
  • Marketing

18. Social Media Marketing (SMM)

19. Introduction to SMM

20. Facebook

  • Sing up
  • Payments Methods
  • Paid Promotion
  • Video Ads
  • Event Marketing

21. Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets

22. LinkedIn

  • Setup Paid Ads
  • Linkedin Post promotions
  • LinkedIn Paid Campaigns

23. Affiliate Marketing

  • What is Affiliate Marketing
  • Components of Affiliate Marketing
  • Affiliate marketing types
  • Affiliate marketing tools
  • Earning Techniques

24. Email Marketing

  • How Email Marketing Works?
  • Types of emails
  • What to write
  • How to write
  • list creation
  • Creating e-mailers
  • Tracking emailers
  • Create Template
  • Reporting

25. Mobile App Promotions

  • Android Apps
  • iPhone Apps
  • Marketing Strategies
  • Marketing Tips

26. Certifications

  • Google Partners
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics
  • Social Media Marketing Certification

27. Reporting

  • Google Webmasters
  • Google Analytics

28. Tools

  • Alexa
  • VIDIQ
  • AddThis
  • Pinterest
  • MOZ

29. Youtube Marketing

  • Youtube Channel Setup
  • How to Rank and Optimize Youtube Videos
  • How to get more views and Subscribers
  • How to Promote Your Youtube Channel
  • How to boost your Business with youtube Channel
  • Learn to Edit Video
  • Learn ways to Make Money from Youtube
  • How to Setup youtube Premiere
  • Youtube Earning
  • Youtube Advertising

30. Online Earning Types

31. Google Adsense

  • Content Marketing
  • Video Marketing

32. Affiliate Marketing

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