“Marketing:Why Audience is Important-WHO ARE WE TALKING TO? ”

Sponsored by: Money Federal Credit Union

“Marketing:Why Audience is Important-WHO ARE WE TALKING TO? ” 

12-1:30 Thursday June 27th

Devin Sardano is back!

When considering your business, the customer is usually the first and last thought, and rightfully so. All other decisions revolve around making your customer happy and keeping within a budget. You’ve heard the phase “You can’t be everything to everyone.” so the most important part of understanding your business, and its success, is knowing your audience. These are the bare bones of an audience. Everyone in the world has an answer to these questions. This is often the easiest information to find or invent. Who are your target customers? It may seem obvious. But, creating a primary and secondary target audience will teach you who you want to speak to, and how you want to speak to them to create a good impression quickly. It’s not enough to just tell people you’re out there. You need to tell the people who want to know you’re out there. Know your audience. Not only demographics (e.g. age, gender, household income), but behaviors and interests. What is your audience thinking about when they’re NOT thinking about your product?

Meet your instructor:

Devin J Sardano: Owner/Operator of Gaber Marketing Studios
Devin Sardano has been the owner/operator of his full-service marketing agency, Gaber Marketing Studios for over five years. Before that he worked in an agency environment as a project manager and UI/UX Designer for nine years. In that time he's worked solely with small and medium sized businesses looking to redefine their brand message, design and develop digital collateral (e.g. websites, social media campaigns, email campaigns), reorganize their internal processes to better increase sales and customer loyalty. 
He's taught as an adjunct at Syracuse University and been considered a expert in the community regarding brand psychology and consumer behavior. 
He's passionate to help small businesses see success by teaching business owners how to take control of their marketing.