Desert Growth Con: Startup Growth Business Conference

An oasis of business expertise and guidance awaits you at Desert Growth Con! Get ready for 9 sessions brought to you by small business owners, packed with content to help you increase your profit. Don't miss an inspiring  leadership keynote address and open forum. Learn how to: love those numbers to maximize cash flow, target and delight your customers, use technology to be more productive and so much more!

Why Attend? There are so many benefits! Here's just a few:

• Invaluable networking opportunities with business owners, consultants, area resources and partners.
• Hands-on sessions led by industry experts and business consultants that provide practical guidance on the core areas of your business and strategies you can implement right away.
• ProfitCON is brought to you through community partners!

Agenda

4:30 - 5:00 PM Registration
5:00 - 5:10 PM Open Session
5:15 - 6:05 PM Session 1
6:10 - 7:05 PM Session 2
7:10 - 8:05 PM Session 3
8:10 - 8:45 PM Lunch/Keynote:Leadership

Session I -- 5:15 - 6:05 PM

1. What Tibetan Monks can teach us about Strategic Business Planning
2. Advertising and Marketing on Amazon - Everything from A to Z
3. You Are Not in Business to Make Money!

Session II -- 6:10 - 7:05 PM

1. Falling In Love with Numbers
2. Marketing on a Budget
3. Run Your Business Like a Franchise to Maximize Your Profits

Session III -- 7:10 - 8:05 PM

1. Turning Likes into Click$
2. Crawl, Walk, Run to Food Start-Up
3. Creating Passionate Loyal Advocates: Modern Sales Strategies That Win Clients

Session Descriptions

What Tibetan Monks can teach us about Strategic Business Planning

- Successful entrepreneurs follow a well-defined business plan, taking great care to execute strategies and tactics that lead to revenue growth. However, when circumstances change, the ability to pivot quickly is a critical skill. In this session, we will explore the barriers that prevent your business from growing and practical strategies for rapid adjustment.

Advertising and Marketing on Amazon - Everything from A to Z

- This session will teach you all the tools from A to Z you will need to be a seller on Amazon. You will learn how to price your product, what category your product best fits in through rating tools and sample reports, and teach you how to fix problems that may arise while becoming a top seller. 

You Are Not in Business to Make Money!

- You are in business to solve a problem, fill a need, exceed a want. When your customers fulfill their needs through you, they, of course, thank you with payment. Let’s look at ways to define your customers by first identifying their pain points, needs and wants, and then finding a way to speak their language so that they know they absolutely need you!

Cookin' up Cash

- The food industry continues to evolve and change. Now it is twisting and leaping in all directions. With this contortion comes unexpected, unplanned expenses on our budgets. Let's uncover these and make more dough! In this session, we will be talking about labor costs, merchant fees, delivery charges-Uber Eats, real estate, and customer expectations.

Falling In Love with Numbers

- In this session, you will learn how to identify the best marketing outlets to reach your target market through marketing KPIs and measuring your ROI.

Marketing on a Budget

- You will learn how the best franchises develop systems, procedures, and tools to systemize their operations and how to apply it to your business.

Run Your Business Like a Franchise to Maximize Your Profits

- Learn how to create and use projections and financial analysis to grow your business. 

Turning Likes into Click$

- In this session, you will learn how to monetize your social media presence and how to make the most of your budget on social media advertising.

Creating Passionate Loyal Advocates: Modern Sales Strategies That Win Clients

- The greatest competitive advantage you can gain is winning a loyal customer base. In this session, we will discuss how to cut through the competitive noise to succeed in a digital marketplace and how to turn brick and mortar customers into predictable sources of new business.

Presented by the Coachella Valley Small Business Development Center and Powered by the U.S. Small Business Administration.

in partnership with: