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Crisis Marketing: 7 Ways to Grow Your Business in a Downturn (DAL)

Crisis Marketing: 7 Ways to Grow Your Business in a Downturn (DAL)
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This webinar with be held on 6/03/2020 from 7PM to 8PM ET.

There is one common trait among the 9% of companies who thrived during the past four global recessions: They all invested in marketing when other companies did not.

But how do you know which marketing disciplines you should invest in — and which you should pass on — during the current pandemic?

How can you pivot your marketing plan to succeed in the short, medium, and long-term?

And what is the best way to leverage breaking news and the trending social conversation to drive huge gains in awareness for your product, brand, company, or cause?

During this dynamic webinar, TOP Global CEO Ben Kaplan will discuss these marketing topics:

- How to target customers + verticals who have the right psychological makeup to do business now

- Why performance-based marketing techniques always surge during moments of uncertainty

- How to leverage timely + relevant themes in your marketing by thinking like a TV news desk

- The 11 unique ways to package marketing content for broader consumption during a crisis

- Why certain integrated marketing channels are heavily underpriced during the COVID-19 crisis

We'll even draw upon marketing examples from the 2008 Great Recession to learn how the most successful companies grab market share while their competitors are looking the other way.

TO REGISTER VISIT:

https://zoom.us/webinar/register/8015907861703/WN_NkvFefaKRnK8KeysMaSD7w

TARGET AUDIENCE:

* Major B2C brands that need to drive awareness, consideration, and purchase of their products

* Major B2B brands that need to accelerate their sales cycle and become industry thought leaders

* Startup founders and entrepreneurs who need to get more with less budget

* Anyone who wants to accelerate their growth even in times of turmoil

Views - 04/06/2020 Last update
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