Creating content that’s engaging and risk-free

We know a ton of data is created every day. In fact, we marketers contribute greatly to the data deluge – whether it’s videos, podcasts or tweets. Reports estimate that by 2025, 463 exabytes (that’s 18 zeros) of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day. Remember DVDs? 

While data is growing in volume and value, so are the risks and compliances. Companies and employees must adhere to various processes, procedures and policies such as GDPR, CCPA, EU Medical Device Regulations and more.

So, how can we continue to create content, while ensuring we are not putting a company at risk?

The panelists will share their expertise and tips that we can use in our professional lives, irrespective of industry.

- Creating engaging content
- Ways to develop content keeping customers in mind 
- Identifying risk factors in content
- How to mitigate risks while enjoying the creative process
- And more …

Panelists: 

Ermis Sfakiyanudis, Chief Revenue Officer, Topos Labs, Inc
As the CRO of Topos Labs, Sfakiyanudis is responsible for driving revenue through enterprise sales and strategic partnerships as well as overseeing pricing and corporate development. He has more than 20-years’ experience in launching and leading successful companies in competitive markets. Sfakiyanudis is passionate about conveying the value of product and services to targeted audiences and building infrastructure to successfully bring products to market. Sfakiyanudis has served on multiple boards and was an active member of the BankAnnapolis board from 2000 to 2013. He is frequently quoted in various publications, including The Wall Street Journal, Inc., Fast Company, and Bloomberg BusinessWeek, on topics ranging from network and bandwidth management to corporate network use policies.

Christopher P Willis, Chief Marketing Officer, Acrolinx
Willis is the CMO of Acrolinx, the leading AI-powered content governance platform. Acrolinx enables the world’s most valuable brands to write better content, faster, while aligning all writers with their companies’ strategic content guidelines, at scale. He brings over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Willis held leadership roles in marketing, creative, technical, and business development at various companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. He holds a BA from Gettysburg College.

Stu Richards, CEO, Bredin
A 20-year veteran of SMB marketing, Stu joined Bredin in 1997. Stu previously served as product manager at Nabisco Brands and marketing representative at IBM. Stu holds an MBA from the Tuck School at Dartmouth College and a BA from Middlebury College. Bredin is a B2B marketing consultancy that helps marketers develop profitable, long-term relationships with small and medium businesses (SMBs) through:

• Original market research to provide insight into SMB needs, attitudes and preferences
• Outreach programs including integrated lead generation, content marketing and sales support programs

Dan Schutt, Vice President, Global Content, Fidelity Investments

Dan has 30 years of experience in branding and communications. He spent the first half of his career in various PR firms in the Boston area partnering with clients ranging from 3M to McDonald’s to Hasbro. At Fidelity, Dan has worked in all the company’s businesses helping leaders tell their stories to engage employees and other stakeholders. In 2019, Dan took on a newly created role leading content strategy for Fidelity’s global thought leadership program targeted at multinational clients, prospects, and plan participants. Fidelity’s mission is to inspire better futures and deliver better outcomes for the customers and businesses it serves. Fidelity focuses on meeting the unique needs of a diverse set of customers.  

Moderator:

Parna Sarkar-Basu, CEO and Founder, Brand and Buzz Marketing, LLC
A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers, and helps them launch and reinvent companies. Her expertise includes changing market perception, building market relevance, corporate (re)-positioning and new market entry as well as helping founders with their fund raising efforts. Recipient of multiple awards, Sarkar-Basu has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence (AI), robots, enterprise software, storage systems and managed services. Prior to launching Brand and Buzz, Sarkar-Basu led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), and PTC.

Agenda:
6 pm – Registration and Networking
6:45 pm – 8:00 pm – Program

Host: