How to create a brand that inspires belief | BrandExtract

How to Create a Brand That Inspires Belief – And People Really Care About
Summary: There's a difference between just knowing something and believing something. When there's "belief," you create a bond that's very difficult to break. A brand that inspires belief creates advocates, drives loyalty, and commands a premium in the marketplace. With over 25 years developing brand advocacy for B2B and B2C companies, Bo will review the five things he's seen companies do to inspire belief in their people, customers, and community and share stories and thoughts on how to build brands and nurture belief.

Speaker: 

Bo Bothe
President and CEO

For BrandExtract co-founder Bo Bothe, imagination and perseverance play an equal part in making believers. Imagination allows companies to shed perceptions that may be blocking the path to see its true essence or purpose. Perseverance is the grit required to share that vision and get others to join in. With more than two decades as a veteran designer and entrepreneur, he channels his experience building BrandExtract and its brand into helping our various clients identify transformation opportunities and when to seize them.