CPE: Design Thinking Immersive SF June 1-2, 2020

Design Thinking Immersive

Apply the proven techniques of designers to create products and services that customers feel were designed just for them.

In Design Thinking Immersive, apply techniques from the designer’s toolkit to solving wickedly complex problems. Whether your team is responsible for producing a product, service, system, or process, you can use design thinking to rally your team around serving the needs of your target users. In this course, you’ll work on a sample project, starting by establishing a deep understanding of your users and their goals. You’ll work with your team to generate a broad set of ideas to apply to the project, evaluating which ones are the best fit for the user and your business. Finally, you’ll prototype solutions, gathering user feedback along the way.

Check out the learning experience on Vimeo.

You'll walk away knowing how to: 

• Plan and conduct research interviews to identify customer goals.

• Generate important insights from user research.

• Use exploration and storytelling to inspire innovative concepts that satisfy both customer and business goals.

• Create low-fidelity prototypes to refine your concepts and evaluate them with potential users.

This course is ideal for:

Cross-functional teams with little exposure to design thinking who want to find new ways to focus their efforts and decision-making toward addressing user needs.

About Cooper Professional Education:

Cooper Professional Education is a team of educators within Designit that helps organizations adopt a human-centered approach to innovation. Through our global programs and courses, we offer the right mindset, methodology, and tools to build collaborative and creative cultures.

Our team formed in 2001 as a professional development initiative at Cooper, one of the first interaction design firms. Cooper was founded by Sue and Alan Cooper, a pioneer of the modern computing era who created the programming language Visual Basic. Methods like goal-directed design, design persona, and pair design were born in our offices, and we wrote industry-standard books on design practice like “About Face.”

In 2017, Cooper became part of Designit, a global strategic design firm that specializes in creating high-impact products, services, systems, and spaces that people love. Designit is a part of Wipro, one of the largest technology, consulting, and business companies in the world.

We’re thrilled to join our new global family and bundle our forces on a joint mission: helping companies innovate and transform. And as an integral team within Designit, we can now offer education by experienced teachers under a new name. Today, we offer education services in North America, South America, Europe, India, and Australia, and we’re excited to help even more people as we grow.

Related courses:

• Design Research Techniques

• Design Leadership

Interested in more Cooper Professional Education courses and programs?

Find out more on our website: https://www.cooper.com/ 

Cancellation Policy

We know things happen. If you need to cancel your registration, reach out to cpe.support.na@designit.com at least 30 days prior and we’ll refund your full payment.

Fewer than 30 days prior to the course, refunds are not available. You can also choose to transfer your registration (you can only do this once) to another course within one year of the date of cancellation, or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.