Content Marketing Masterclass for Small Businesses

MARK YOUR CALENDARS!

Be the first to learn the most up-to-date techniques to grow your business!

We’re holding this free event to help your business to make better decisions with proven techniques that guarantee more customers, without breaking the bank!

Content marketing is HUGE. But what does it really mean for your business? And how do you find the resources and budget to execute an effective strategy?

You know that great content is wildly popular. Now more than ever, your customers and prospects are sharing and viewing content  through social platforms. This presents an enormous opportunity. But how do you make sure your content will be a success in the social world?

Content marketing has become a critical and mandatory part of a successful marketing program's mix. Yet many companies still struggle to develop a regular, quality stream of content and convert it into measurable business results (leads, sales pipeline, and attributed closed business).

You’ve no doubt heard that Content is King; ‘everyone’s a publisher now’. The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, we'll explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.

We'll share key factors for content marketing success and how to deliver useful information to your customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates that you can implement immediately to help you reach, engage, and convert new customers for your business, and stand out from the competition. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success.

Learn about:

• Six mistakes that can cost you big bucks.....and how to avoid them

• Factors transforming buying behaviour today

• Auditing your existing website and content

• The cornerstones of compelling content: copy, audio, video, imagery

• Developing audience personas to improve engagement

• Why online video is the future of content marketing

• Planning and executing an editorial calendar

We’ll also cover:

• Mobile technology

• Mobile marketing

• Retaining customers

• Workflow management

• Effective Organization

At the end of the event, we will send all attendees a free 295 page e-book, “The New Rules of Content Marketing”, by Daniel Chipkin. Published April 2017.

Register today for more information on how you can get invited to this exclusive event!

Snacks & light freshments will be available.

It is first come, first serve so make sure you reserve your spot!