The Content Marketing Blueprint for Small Business Owners

 Marketing is a key component for the long-term success of any business, but it can be challenging for small business owners who lack the experience, funds, and staff to compete effectively.

Content marketing id a cost-effective and results-producing way to increase your visibility and stand out from your competition. This workshop will teach you strategies and systems for planning and implementing a content marketing plan.

You’ll learn:

- A 5-step system for creating an effective content marketing strategy.

- How to design content tailored to your target audience at each stage of their buyer’s journey.

- How to use a content calendar to implement your marketing strategy.

- Which key performance indicators you should use to measure your success and guide improvement.

During this workshop you will:

- Write a one-page strategic marketing plan for Linkedin.

- Create a content map for your target audience(s) at each stage of the buyer's journey.

You’ll receive a copy of the one-page content marketing blueprint, a content marketing calendar, and content repurposing plan.

Bonuses:

• 1 participant will win a free 360 Reach Personal Branding Survey and Analysis ($457 Value).

• The Social Media ROI (Return on Investment) Calculator.

• Linkedin Marketing Toolkit: Templates for Linkedin invitations and marketing messages.

• Founding member discount (40%) for all events, products, and services for 1 year.