Consumer Personas and the Path-to-Purchase

Join us as Thomas Gilmore discusses how to leverage design and print across the customer journey.

While our brains take in vast amounts of information, good memory is selective. Discarding irrelevant information, we remember things that make an impact. As marketing campaigns have become increasingly complex, print remains a targeted and tactile method of making such an impact. Come join us the evening of February 26 to hear branding and design veteran, Thomas Gilmore speak about leveraging design and print across the customer journey. Learn how memorable, tactile experiences turn cognitive responses into actions.

Event Schedule:

5:30 – Networking / Tours - Refreshments and light appetizers

6:00 – Thomas Gilmore

7:00 – Q&A, followed by additional networking and GV facility tours

7:30 – End

Produced by Graphic Village, in appreciation of your attendance, a Moleskine-type journal, designed by Thomas Gilmore and the GV team, will be distributed at the end of the event.

Parking:

Free parking will be available in the Graphic Village parking lot.