Conquer Digital Marketing with California Science and Technology University!

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2019 Spring, Digital Marketing
     Starting Date: Mar. 23rd, 2019
   Lecturing Length:
45 Hours / 8 Weeks / 3 Semester Credits
    Instructor: Andreas Ramos
    Place: CSTU,
1601 McCarthy Blvd., Milpitas, CA 95035
    Contact E-mail: info@cstu.org
   Tel: 408 400-3948Summary

·     Learn digital marketing. This includes keyword research, SEO, digital advertising with Google Adwords, social media marketing with Facebook (plus Instagram, LinkedIn, Twitter), email marketing, content marketing, and web analytics with Google Analytics. You’ll also learn how to do global digital marketing in multiple languages for multiple countries.

Course Objectives

·     You will learn digital marketing by setting up and applying digital marketing (using SEO, Google Adwords, Facebook, Instagram, Twitter, and Google Analytics) to your project.

·     You learn by doing digital marketing for the company where you work, for your personally-owned company, or for someone else’s company

·     This course will position you as an expert in your organization who understands how to develop and apply advanced digital marketing to create business value

·     You will be able to present yourself as a strong candidate for jobs in digital marketing

Lecture and Practical Work

·     Each lecture is followed by practical hands-on work

·     You’ll see how to use a tool or do something and then you’ll do the work in class

·     There will be lots of examples of successful (and failures) of digital marketing at companies

·     Discussion and your questions are strongly encouraged

Your Instructor

·     Andreas Ramos was the head of Global SEO at Cisco, where he used 40 languages in 84 countries. He has managed global SEO and Google Adwords for Harvard and MIT where he used 300,000 keywords in thirty languages. He currently manages SEO and Google Adwords for Stanford. He was the director of the digital agency at Acxiom where he worked with global corporations. He has founded two digital marketing agencies. He has written fourteen books on digital marketing. 

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