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How to Sell $30 Billion: 5 Things to Learn From Alibaba's Record-Setting Singles Day Sales [CHI]
![How to Sell $30 Billion: 5 Things to Learn From Alibaba's Record-Setting Singles Day Sales [CHI]](https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F55668287%2F17496589755%2F1%2Foriginal.20190124-175310?auto=compress&s=bd262dcbffe6dd2582d134954c5abaf9)
This past year, Singles Day in China became the biggest day of commerce in the history of the world — with Chinese retailer Alibaba selling more than $30 billion in a single day. But why is this the case? How did Alibaba transform a relatively unknown holiday into a retail phenomenon? What can you learn from Alibaba about how to drive immediate consumer action for your product, service, brand, or store?
This presentation will take a deep dive into the inner workings of calendar-based marketing — including the foundational viral triggers that create a sense of urgency, scarcity, and a flood of social proof.
How do you take your traditional call-to-action (CTA) and transform it into a viral call-to-action (vCTA) that is 10X more effective?
Presenter Ben Kaplan — CEO of viral marketing agency PR Hacker [
Drawing upon insights from PR, social media, content marketing, influencer marketing, and growth-hacking tactics, Ben's presentation will cover:
- How to optimize viral time triggers to drive immediate consumer action
- Why U.S. retailers like Sears are so much less effective on Black Friday + Cyber Monday than China's Alibaba on Singles Day
- Why early bird shoppers spend MORE and how Alibaba uses Singles Day to tap into this market segment
- How Alibaba's use of calendar-based marketing (which activates consumers at a peak moment in time) represents the most transformative approach to consumer in the past decade
- How to engage your customers more quickly and compel them to laugh, cry, share, and buy
- The origin story of Singles Day, how Alibaba commercialized it and scaled it, and what you can do to create your brand's "ownable" moment on the cultural calendar
- How to leverage Singles Day 2019 (Nov. 11, 2019) to supercharge your own holiday sales efforts in the U.S., Europe, Asia, and around the world.
Ben will also share case studies from his work creating viral calls-to-action for major brands like Budweiser, Citi, Milk-Bone, Bowflex, Postmates, and Mercedes-Benz.
The live streaming event is free, but space is limited.
To register for the event, please visit:>>
ABOUT BEN KAPLAN
Ben Kaplan (@benjaminkaplan) is among the world's leading experts on viral marketing and sales. He is the founder and CEO of NationalToday.com — the leading holiday and calendar-based marketing site in the world.
Kaplan is also the founder + CEO of PR Hacker, the world’s fastest growing viral marketing and sales agency. In under 5 years, PR Hacker has revolutionized the PR and digital marketing industries with its data-driven, viral-optimized, and growth-focused approach for brands like Budweiser, Mercedes-Benz, Citi, Smuckers, and Milk-Bone.
Kaplan is the bestselling author of 12 books (including the viral hit 'How to Go to College Almost for Free') and an acclaimed public speaker on four continents. He has appeared on more than 5,000 TV and radio programs, including interviews on Oprah, Good Morning America, NBC, CBS, CNN, Fox News, and the BBC.
Connect with Ben at:>>
