AS IF! Clueless Pop-Up
Paramount Pictures has enlisted the team behind nostalgic
phenomenons Saved by the Max, Good Burger, The Peach Pit, and The Breaking Bad
Experience to create As If! a unique pop up vision in homage to all things Cher Horowitz.
Officially set to open to the public from March 31 st through May 8 th at 7100 Santa Monica Blvd.,
limited-time run will coincide with the 25 th anniversary of the iconic film’s original release.
“We are like ‘totally butt crazy in love’ with the chance to bring the world of Clueless to life,”
said Derek Berry, one of the concept’s partners. “It’s truly one of those films that has stood the
test of time and cult fandom. With the anniversary quickly approaching there was no better team
than ours to honor this beloved teen classic and bring Cher’s world to life. To miss out would
have just been way harsh.”
Whether you are “Kinda a Baldwin” or a “Total Betty” you’ll have the chance to nosh on a
variety of 90’s in LA inspired libations and Cher-able bar snacks created by Chef Royce Burke.
Don your most capable ‘90s-looking outfit for an assortment of insta-worthy set recreations and
photo moments of the film’s most memorable scenes and quotes. Fans can also take advantage of
the official merchandise shop, a makeover must for any fashion victim finding themselves
General admission tickets will be available Friday March 6 th at 10:00 AM PST for $35 at
www.asifpopup.com and include entry, up to 90 minutes inside, and choice of main entrée and
side item. Cocktails, additional food and desserts can be purchased á la carte.
As If! will be open for a limited time only starting March 31 st through May 8 th on Tuesdays -
Sundays 4pm until 10pm.
For the latest news, announcements, or Whatever, stay tuned on social media @asifpopup or visit