POSTPONED - C2: ROIs & KPIs of AEC

Event is Postponed. New event date to be determined.

How does your firm measure marketing and BD success? Tracking metrics not only helps determine if your efforts are on track to meet your firm’s goals, but also helps you stay abreast of your firm’s resource needs. Attend this session to discuss what, when, and why you should measure to guide your firm’s decision-making and long-term strategy.

The Coordinator’s Circle (C2) was designed for marketing and business development professionals who have less than five years’ experience in the industry. C2 is a forum of open discussion around topics that will enhance your marketing skills and provide you with tools to be a confident and successful professional services marketer! Each session will consist of an hour-long brownbag lunch (aka bring your own lunch) facilitated by a seasoned marketing professional.

Speaker:

Laura Werther, CPSM

Principal

GWWO Architects

Laura has spent nearly 22 years with GWWO Architects, starting as a marketing coordinator when the firm employed 15 and, since 2014, serving as a principal and participating in all aspects of marketing, BD, management, and leadership of the firm’s now 60+ team.