Business Writing with Positive Impact

In this class, you will learn how to write more persuasive and effective emails, letters and sales proposals and create a more favorable impression of themselves and their organization.
You will learn step by step how to produce clear and direct emails, letters, proposals and copy for ads and public announcements. This course is interactive, fast-paced, fun, and full of tips and techniques you can use immediately.
Learning Objectives
Proper use of punctuation
Avoiding common spelling mistakes
Avoiding common errors in grammar and layout
Choosing words wisely
Writing effective emails and meeting agendas
Writing effective reports and proposals
Writing for special circumstances
Writing persuasively
Different writing styles for different audiences
Detailed Course Outline
Choosing Your Words Carefully
Working with Nouns, Pronouns and Verbs
Identifying Adjectives and Adverbs
Deleting (Unnecessary) Redundancies
Recognizing Clichés
Active and Passive Voice
Synonyms, Antonyms and Homonyms
Avoiding Sexist Language
Constructing Sentences
Parts of a Sentence
Types of Sentences
Problematic vs. acceptable fragments
Run-ons
Comma Splices
Creating Paragraphs
The Basic Parts
Organization Methods
Forming Parallel Construction
Correct use of punctuation
Editing Effectively
The Basic Parts
Organization Methods
Know Your Audience
Identifying Communication Styles
Writing to Specific Styles
Ten Techniques for Effective Communication
Voluntary Learning Contract
Meeting Agendas
The Basic Structure
Choosing a Format
Writing the Agenda
Email Communication
Types of email writing
Structure basics
Writing Business Letters
Formal, Informal and Request
Styles of Business Letters
Writing Proposals
The Basic Structure
Choosing a Format
Writing Reports
Define Report Subject
Choosing a Format
Research, Draft and Finalizing
Writing for Special Circumstances
Special Kinds of Business Writing
Conveying Bad News Tactfully
When the News Is Especially Sensitive
Writing Persuasively
Using the Motivated Sequence Outline
What's included:
Training Manual
Certificate of Course Completion
FREE Repeat Policy