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Building a Marketplace Startup

Building a Marketplace Startup
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As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.
As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.
This event is free to Betaworks Studios members only. Non-members should RSVP here.
Marketplace startups, essentially liaisons between vendors and consumers, have been shifting business models across many industries. Investors and entrepreneurs see this as a promising model - but growing and scaling a marketplace startup isn’t easy. The complex dynamic of internal marketplace economies is difficult to define and master.
On February 26, join us and founders of some of NYC’s most successful marketplace startups as we discuss:
- Finding your first users and building both sides of your marketplace
- Understanding network effects and how they apply to marketplaces
- Developing your marketplace product and keeping your users engaged
This event is free to Betaworks Studios members only. Non-members should RSVP here.
Marketplace startups, essentially liaisons between vendors and consumers, have been shifting business models across many industries. Investors and entrepreneurs see this as a promising model - but growing and scaling a marketplace startup isn’t easy. The complex dynamic of internal marketplace economies is difficult to define and master.
On February 26, join us and founders of some of NYC’s most successful marketplace startups as we discuss:
- Finding your first users and building both sides of your marketplace
- Understanding network effects and how they apply to marketplaces
- Developing your marketplace product and keeping your users engaged
This event is free to Betaworks Studios members only. Non-members should RSVP here.
Marketplace startups, essentially liaisons between vendors and consumers, have been shifting business models across many industries. Investors and entrepreneurs see this as a promising model - but growing and scaling a marketplace startup isn’t easy. The complex dynamic of internal marketplace economies is difficult to define and master.
On February 26, join us and founders of some of NYC’s most successful marketplace startups as we discuss:
- Finding your first users and building both sides of your marketplace
- Understanding network effects and how they apply to marketplaces
- Developing your marketplace product and keeping your users engaged
Alpay Koralturk is the Founder of Kaiyo, an online marketplace for pre-loved furniture, dedicated to great design, exceptional customer care, and environmental sustainability. Kaiyo picks up, cleans, photographs, and delivers all products sold on the platform, offering a more streamlined, simple process for both buyer and seller.
Alpay was inspired to launch Kaiyo after his seventh move in NYC motivated him to develop a better solution to buying furniture. Before Kaiyo, Alpay co-founded Gram Games, acquired by Zynga for $250M in 2018, and also worked in finance and ecommerce strategy for brands including J.P. Morgan and Moda Operandi. He lives with his wife Basak and pup Casper in NewYork.
Mariko Tokioka is Founder and CEO of EastMeetEast, North America’s largest social app for Asians. Mariko is a seasoned serial entrepreneur with a track record of building technology businesses from concept to maturity. Mariko received the Forbes Japan Women Award (most influential women in Japanese business, 2019) and is listed in 55 Women in Global Leadership (2016) by Forbes Japan. Quipper, an e-learning mobile app company that Mariko co-founded, was sold for $40m in 2015. Mariko enjoys being involved with the startup community outside of her role as a founder. She has served on the organizing committee of the Oxford Technology Network and a judge at VCIC, the international Venture Capital Investment Competition.
Arun Gupta is Co-Founder and CEO of Grailed, a peer-to-peer, curated community marketplace for men's clothing launched in early 2014. He previously founded WakeMate, which produced a personal fitness device and was part of the Y Combinator accelerator. Arun is a graduate of Yale University.
Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.
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