Brand yourself: tools to position yourself in the job market and in life

Learn how to improve your personal brand and become an effective communicator in this workshop led by Andrew Sykes, Founder & President of Habits at Work and BARTLAB (learn more about Andrew at www.andrewsykes.com/).

CONTENT OF THE SESSION:

1. The power of story to influence others:

• Use stories to share your work, results, to influence people and to get support for your ideas

• Finding a job, getting a job, influencing superiors (especially those with a lifetime of opposing scientific views)

2. Personal branding and storytelling:

• How to demonstrate credibility, express your ideas passionaly and build trust.

3. The art of conversation:

• Making yourself understood by lay people (and other scientists) in a way that is memorable and moving
• Getting rid of jargon and adding in meaning
• Being effective at networking functions with an elevator introduction of what you do, what that means and how you do what you do.

Each part will consist of a lecture, followed by an activity to practice the content of the lecture

HOSTED BY:

The Northwestern University Postdoctoral Forum (NUPF) and the Chicago Graduate Student Association (CGSA)

This event is supported in part by The Graduate School Professional Development Grant.