Brand Strategy Workshop

Brand Strategy Workshop
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Wed 10 June 2020
Wednesday 10 June 2020
4:00 PM - 7:00 PM
Ended

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:
brand definition, origins and evolution
types of branding; Consumer, Corporate, Place, Personal
understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.
You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.
This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.
Jen Glantz
Author, Creative Entrepreneur, Podcaster, Speaker, Consultant & Coach ,
Bridesmaid for Hire
Jen Glantz is the founder of the viral business, Bridesmaid for Hire, the creator of the project, Finally the Bride, the founder of the blog, The Things I Learned From, the voice of the podcast, You're Not Getting Any Younger, the founder of the coaching bizz, Jen & Juice, and the author of the Amazon-bestselling books, All My Friends are Engaged, & Always a Bridesmaid for Hire, published by Simon and Schuster.
She's told her stories on hundreds of press outlets around the world, such as TODAY Show, Good Morning America, CNN, NPR, and Fox News, where they called her job the “weirdest of all time”.
You can often find her on stages as a speaker for conferences (SXSW, Creativity Next, and NextGen Gov) for companies (ESPN, Google, WeWork, HBO) and schools (Wharton School of Business, Adelphi University, Baruch College). In 2016, she received the "30 Under 30" award from her alma mater, University of Central Florida.
She's a freelance writer for more than 25 different websites, including NBC, Business Insider, Yahoo, Glamour Magazine, Forbes, and more.
Three things* you have to know about her: She only eats pizza, her birthday is on April Fool's Day and she spent 2 years living in a new city every month.
Learn more on her website: Jenglantz.com and email her to say hello:
[email protected]
Official Website

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