How do you establish YOU AS A BRAND?

Marketing and Personal Branding for Professionals

Tips and Tales From the Trenches

...from Jeffrey C. O'Brien

 As a "Lawyer Extraordinaire" as deemed by local media outlets ....lawyer

Jeffrey O'Brien has gleaned a lot marketing his professional practice. In this SEGC meeting and discussion, Jeffrey will discuss his marketing strategy which includes the following:Networking

• In person and via social media, tips on achieving “First Name on the Brain” when it comes to people needing services of any kind.

Content Marketing

• Whether it be blogging, articles in outside publications, continuing education programs, and podcasts.

 Learning

• To adapt to organic shifts in one’s practice and developing niche practices within a general practice area.

Understanding

• The importance of a personal brand within a firm of other professionals, and also understanding when a particular marketing initiative is not working and having the ability to decide when the time arrives to jettison that initiative.

Jeffrey’s presentation will include numerous war stories that will include successes and failures along the way, with the hope that his experience can help other professionals establish their own personal marketing and branding program.

Jeffrey’s Background

In December 2004, attorney Jeffrey, then just four years into his law practice, joined a mid-size Minneapolis law firm as an associate with three clients in tow.  

Five years later he had started a blog and earned the moniker “The Businessman’s Lawyer” for his niche work with startup and early stage businesses. 

Today, almost fifteen years later, Jeffrey has become one of the most recognized attorneys in the Twin Cities, with a high profile niche practice in craft brewery and distillery law and regular guest appearances on several local media outlets.