BRND103: Rebrand: How to Build a Personal Brand that Matters in a Digital World Rebrand is about reimagining how you and your brand is experienced in the real world. The narrative of every brand has a unique and a powerful story that needs to be packaged so that it can spread. Build a brand in a noisy world so that people can connect with the signal you created. Come learn from Hajj Flemings, a Brand Strategist who has worked with professional athletes and some of the top brands like Nike, the Detroit Lions, the Detroit Pistons, WordPress.com and AT&T. After completing this course, you will have seven critical strategic skills: 1. How to identify your personal brand capital 2. How to reframe your brand 3. How to secure your digital real estate 4. How to build your personal network to grow your brand 5. How to package your brand identity 6. How to build a personal, intrapreneur or employer brand 7. How to build a website for your brand (optional - addon) Faculty Bio HAJJ FLEMINGS - Founder of Brand Camp University In 2011, Hajj Flemings was one of eight entrepreneurs selected for the CNN’s Black in America 4: The New Promised Land: Silicon Valley documentary with Soledad O’Brien. During the filming of the documentary, he came to understand the real meaning of the term ‘meritocracy’ and recognized that lack of access in the technology space was creating a permanent underclass in communities of color. That experience literally changed the course of his life. Hajj is founder of Brand Camp University, an educational platform that is preparing people for the future of work. In 2017 he launched Rebrand Cities a global civic design partnership with WordPress.com to eradicate the digital divide. He has worked with clients including Nike, Walt Disney, AT&T, WordPress.com, Pitney Bowes, Pfizer & the Detroit Lions. Linkedin for Hajj Flemings: