ArtNomics: Know Your Numbers: Price, Profit, and Positioning

Pricing art is different from making art. This workshop will help creatives and artists understand the essentials of pricing their work.

ZEAL and Center for Cultural Innovation present "Know Your Numbers: Price, Profit & Positioning" with Jeremiah Olayinka Ojo, co-hosted by Center for Business and Management of the Arts @ Claremont Graduate University.

Led by art business consultant Jeremiah Olayinka Ojo, a professional with expertise in artist studio management, gallery and project management, and art market strategy, this workshop is designed to demystify common misnomers on pricing artwork. Jeremiah will explain the essential methodologies for pricing artwork (pricing), establishing & reinforcing value (positioning) and defining project work rates (profit). He will also provide an overview of art market pricing trends, artwork sales strategies, and inventory management with interactive role-playing to enhance workshop concepts.

The workshop is appropriate for individual artists working in any genre and at any point in their careers. We especially encourage Black artists and creatives to attend.

This workshop is made possible with support from Los Angeles County Department of Arts and Culture and the City of Los Angeles Department of Cultural Affairs.

Scholarship inquiries should be directed to Tia Oso: Tia@ZEALLA.net. We will not turn anyone away due to lack of funds.

About the Presenter:

Jeremiah Olayinka Ojo is the Founder of Creative Milieu, LLC, a creative professional development enterprize that sources, trains and connects creatives through an integrated online-learning and staffing agency for the Creative Economy. Jeremiah is also the Founder of and Managing Director of ilekun wa, an art business advisory firm facilitating & cultivating opportunities for visual artists of African descent to create, sustain and thrive.

Over the last decade, Jeremiah has become a sought after arts and culture management consultant, working internationally in artist development, gallery management, and art fair operations. His collaborative work with minority emerging contemporary artists, art institutions, corporations, and collectors has carved a pathway of connectivity for creative professionals throughout Africa & its Diaspora.

Jeremiah holds a Bachelors in Public Policy from the Andrew Young School of Policy at Georgia State University and a Masters in Art Business at Sotheby's Institute of Art. He currently serves on the advisory boards of Black Art Futures Fund, Prizm Art Fair and is based in Brooklyn, NY.

About ZEAL:

ZEAL is a multimedia group for visual and performance artists throughout the Black diaspora. We use curated publications to celebrate our culture, assert our voices, archive our legacy, and showcase our creative competencies. Our vision is to create space for Black artists to thrive. We are currently based in Los Angeles and New York City. Learn more at Zeal.Press.

About CCI:

The Center for Cultural Innovation (CCI) was founded in 2001 as a California 501(c)3 nonprofit corporation. Its mission is to promote knowledge sharing, networking, and financial independence for individuals in the arts by providing business training, grants, and incubating innovative projects that create new program knowledge, tools and practices for artists in the field, and conditions that contribute to realizing financial self determination. Learn more at cciarts.org, and follow us on Twitter/Instagram/Medium @cci_arts, and Facebook @cciarts.

Acknowledgements:

Thank you to our cohost: Center for Business and Management of the Arts @ Claremont Graduate University. Learn more here: www.cgu.edu/cbmarts

Location:

The Class Room number is 771/772. Look for signage directing you to the room.

Please check-in in the lobby.

Parking:

We encourage you to take public transportation. Parking will be available in the lot at the Reef (look for the giant chair sculpture) and can be validated by CCI at the event.

Access:

The venue is wheelchair accessible. Any questions or requests regarding accommodations for people with disabilities should be emailed to allison@cciarts.org no later than February 5, 2020.