AMA Social Series: Getting Creative with Social Content

Getting Creative with Social Content

People see over 5,000 ads every day across all types of media. To say consumers have reached a point of fatigue is an understatement.  In fact, consumers are hitting a point of wear out more than ever before becoming desensitized to ads so much that when viewing competitors ads side by side, without the logo, it is hard to tell the difference between brands.  eMarketer forecasts social ad spending in the US will reach $45.53 billion in 2021, growing over 20% from 2019. In a time where brand safety and privacy are top-of-mind, how do we ensure, as advertisers, we are maintaining a balance of reach, relevance and resonance?  More importantly, how do you ensure brands are leveraging their content strategy and maximizing on the growth of social, where content is the ad. During this panel discussion we will discuss what makes a successful social creative campaign, how to translate creative campaigns socially, and how to leverage the platform for engagement with advertising. 

Agenda:

7:30am -  8:00am Networking

8:00am – 9:00am Speaker Presentation

Speakers: 

Steve Tucker, Director of Strategy for Communication Security Group (Moderator)

Steve Tucker is a marketing, product, and sales innovator in software and technology with 25-years of experience helping global brands accelerate top-line revenues, drive bottom-line profits, develop new products, generate new revenue streams, and create raving fans.

Steve is currently the Director of Strategy for CSG (Communication Security Group), a global cybersecurity firm headquartered in London. He has tenure working at Apple, ATARI, AT&T, The Steadman Clinic plus numerous startups and startup divisions worldwide where he has delivered hundreds of millions in revenues for brands through innovative marketing, branding, sales, and product strategies. He also founded and runs a software development firm, theCodrs.com, and has been consulting worldwide with firms through his consulting practice Digital Cowboy.

Sarah Lively, Director of Social Media, Cartoon Network & Boomerang

Sarah Lively is the Director of Social Media for Cartoon Network and Boomerang. In her role, she leads the social media strategy, process, and management of all Cartoon Network and Boomerang social channels. She joined Cartoon Network in 2018 with nearly a decade of marketing experience, originally starting in non-profit marketing working with the Make-A-Wish Foundation and the Alzheimer’s Association, then she gained most of her digital marketing experience working with Nebo Agency, a leading full-service agency based in Atlanta. In addition to her work experience, Sarah has spoken at a range of industry conferences and events, including local chamber events, AMA chapter events, educational series at local universities, Pubcon, SMX, and MOZ.

Travis Sharp Creative Director, Sharpcase Creative

Travis Sharp’s 25-year creative career has ranged from Atlanta to London to New York and back to Atlanta. As a Creative Director, his focus is reforming brainstorming (most agencies’ brainstorming culture is accidental instead of purposeful.)
After stints at DDB New York, global digital powerhouse Nurun, and Atlanta’s Scout, Travis now runs Sharpcase Creative, a creative consultancy.

Havana Nguyen, User Experience Designer, Honeywell Aerospace

Havana Nguyen is a User Experience Designer at Honeywell Aerospace with a specialty in Interaction Design. She is a writer for UX Design Collective and UX Planet, has a YouTube series on career, and does illustration and comics as well. In her previous life, she ran a graphic design business and then worked as a consultant at a software company.

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Visitor Directions/Parking Instructions:

Parking is complimentary. Upon entering Alliance Center Drive, proceed to Two Alliance Center, the second glass building on the left. At the far end of Alliance Center Drive, enter the Two Alliance Center parking deck using the entrance on the left. The event will take place in the Conference Center on Level P4. Parking validations will NOT be valid for the Three Alliance Center parking deck.

Northbound

Interstate I-85 North to GA Highway 400 North (signs for Buckhead/Cumming) and exit at Lenox Road. Turn right at Lenox Rd, and right again at the first traffic light, onto Alliance Center Drive. Two Alliance is the last building on the left, and parking is adjacent.

Southbound
Take GA Highway 400 South to the Lenox Rd exit, turn left on Lenox and right at the first traffic light, onto Alliance Center Drive. Two Alliance is the last building on the left and parking is adjacent.

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