AIGA UX Meetup: Your Creative Process is Broken, and It’s Time to Kill It

The world of traditional graphic design has long emphasized culture and art as important means of communicating with an audience. As digital product designers, our conversations tend to focus less on culture, and more on business goals, users, and stakeholders. As a result, we overlook the need to think beyond the next iteration of our product. This presentation will explore ways to overhaul the creative process by cultivating a deeper understanding of human emotion and culture.

Presenter
Greg Howell, Director of Design at Leadpages
As an alumnus of the Savannah College of Art & Design, Greg brings traditional design thinking into the digital product sphere. He has worked in the industry from brand and print design to UX and UI development. Greg has partnered with agencies and startups alike to define how their experience equates to brand values. He is currently the Director of Design at Leadpages looking at how design and creativity affect the business through both brand and product design.

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