Adding Lean Experimentation to your UX: Lessons from Gap Inc. (Only 9 seats left)
Users have higher expectations than ever, and expectations are constantly changing. In order to best mitigate risk, we need to iterate and collaborate cross-functionally. We’ll feature how Lean Experimentation, a methodology to facilitate nimble learning practices, is driving the direction of introducing experiences at Gap Inc. stores.
- When and why to introduce Lean Experimentation into your process
- How Lean Experimentation provides confidence in your direction and execution, through defensible qualitative and quantitative data
- Why collaboration matters: who to involve in the process, how and when to engage
- What you can do immediately to embrace Lean Experimentation
This is the Agenda for the day:
6-6:30 - Snacks and Networking
6:30 - 7:30 - Presentation and Q&A
7:30 to 9ish - More snacks and more networking!
About the speaker
Marek Szeszycki practices design as a team sport, where everyone plays a role in the success of a product or service. He champions collaboration, holistic strategy, and advocating user needs while addressing business challenges. At Gap Inc., Marek leads user experience design with a cross-functional team running lean experiments to address customer challenges in stores. Prior to Gap Inc, Marek designed digital experiences with startups and enterprise clients in finance, healthcare, transportation, and entertainment.
Sponsored by Galvanize
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