2019 BN360 Jumpstart #3: LinkedIn Lessons

Using LinkedIn to Grow Your Personal and Employer Brand As a staple for connecting and communicating your personal and organizational brand, social media is here to stay. Presenters Claire Petrie and Dan Schlein will show you how to make the most of LinkedIn and how to use the platform to establish yourself as a thought leader. This Jumpstart session will:1. Empower you to take control of and utilize your online presence through LinkedIn2. Give you easy and implementable tips you can use to optimize your profile3. Help you create engaging content that will position you as a thought leader and grow your personal and professional brand4. Show you how to make connections intentionally These tips and tactics will give you a visible presence on LinkedIn, help you gain credibility, and positively position your organization. EVENT DETAILSTuesday, August 20, 20195:30 to 7:30 p.m.Alliance Advisory Group600 Delaware Ave.Buffalo, NY 14202 Tickets:Free for BN360 Members$25 Individual Event Ticket for Non-Members Agenda:5:30-6:00pm: Networking and complimentary refreshments 6:00-7:30pm: Interactive Presentation/Workshop & Discussion ABOUT THE PRESENTERSClaire Petrie has used LinkedIn to build her personal brand and uncover new opportunities for herself and the companies she’s worked for. She is passionate about helping others do the same and has presented this LinkedIn content for audiences including the UB Alumni Association, SUNY Career Development Organization, and Panasonic North America. A BN360 Spotlight Professional, Claire has more than seven years of successively diverse human resources management experience with privately-owned and publicly-traded global leaders. Claire holds a Bachelor of Science in Business Administration with a concentration in HR from the University at Buffalo and an MBA from Niagara University. She is an active SHRM member and is a SHRM blogger, a guest host of the #NextChat Twitter chat, and a member of the Certification Ambassador Program. She serves on the Buffalo Niagara Human Resources Association (BNHRA) Board of Directors and holds two professional certifications through the Society for HR Management (SHRM) and the HR Certification Institute. Claire is also a professional development events facilitator at both of her alma maters and serves on the Disrupt HR Buffalo event planning committee. Dan Schlein credits much of his early success to LinkedIn, where he grew relationships; connected with friends, clients, and acquaintances; built content; and built his brand. A BN360 Spotlight Professional, Dan joined Alliance Advisory Group in 2017 as a Business Development Associate. He holds a Bachelor of Science degree in Business Marketing with a minor in Finance from Niagara University and in 2017 earned an MBA with dual concentrations in Strategic Marketing and Financial Planning from Niagara University. In his spare time, Dan chooses to spend much of his time outdoors, golfing and attending Bills games. He is also a proud supporter of several nonprofits in the Buffalo Niagara area, including Carly’s Club, March of Dimes, and the Make-A-Wish Foundation. -------------------------------------------- PLEASE NOTE: If you are already a BN360 member or an employee of one of our sponsor or corporate member companies, please enter your promotional code to order your complimentary tickets. If you are unsure of your code, please contact Rachael Herrmann at rherrmann@thepartnership.org.  Your registration code is only valid for you. You cannot register additional guests using this code.Not currently a BN360 member or need to renew your membership? Click on the "join/renew" ticket option! Membership includes access to 18+ events throughout the year!Learn more about BN360 Additional InformationBy your presence at this event, you consent to being photographed or filmed and your image or likeness being used for any purpose without compensation or acknowledgement.Cancellation Policy: Cancellations will be accepted up to 48 hours prior to the event. [EB_BN360]